Marketing Automation

Marketing Automation Discover how a distributed marketing platform can empower your delivery model by making your workflows super efficient.  

Marketing Automation involves the automation of internal business and marketing processes supported by redesigned and automated workflows to sustain ongoing lead nurture efforts. The system increases a marketer’s ability and effectiveness to deliver personalized content to his/her target audience at precisely the right time. It allows for a more accurately targeted response and the development of a nurturing program specifically targeted to their interest and vertical market.

We’ve designed and develop distributed marketing portals for Subaru and CitiMortgage to super charge their marketing and lead nurture efforts resulting in the complete automation of internal and partner processes and workflows.

Applications

Platform is used for Lead Nurture, Lead Scoring, Lead Management & driving Sales Effectiveness

Support redefined, highly efficient and automated workflows

Automate a complex series of rules to trigger action items for internal sales and marketing professionals to process

Benefits

Automation of the most complex internal marketing processes

Increases marketers ability to deliver personalized content at relevant times

A marketing automation platform is a powerful customer data organization and storage platform

Additional Resources

How To Increase Your Conversion Rates >

B-to-B Marketing & Sales — Two Sides of the Same Coin >

Comparison of marketing workflow automation software >

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Custom Landing Pages are utilized to complement and enhance the performance of your marketing efforts like Direct Mail, Email Marketing, Telemarketing, QR Codes, Banner Ads and PPC. They can also be used to support traditional mass-media marketing channels like TV (think infomercials) and Radio Ads. A landing page allows you to selectively target and profile your audience while offering them customized and targeted offers. They are an optimal touch point for your prospect and optimized landing pages have been proven to boost conversion rates by up to 50%. CLPs can be used as a vehicle for event registration, product surveys, or to promote and sell real estate. Read more about the 7 Habits of Building Highly Effective Landing Pages.

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Marketing Automation focuses on demand and lead generation with targeted marketing programs to drive awareness and interest in a company's products and/or services and nurture leads from first interest through to sale. To develop a strategic marketing plan, a fully automated marketing automation platform is designed to develop, manage and analyze campaigns, enable audience and customer segmentation, lead qualification, lead scoring and lead nurture. Distributed Marketing, a discipline that encompasses automation of internal marketing processes, is one way to enable marketing automation across your channel, partners, dealers, franchisees, etc. This type of system dramatically increases the organization's ability to deliver personalized content to relevant entities or individuals at appropriate times.

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Email marketing is a very powerful customer engagement tool which is extremely cost-effective and effective, if done right. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic. (MarketingSherpa, January 21, 2009). An effective email marketing strategy involves 3 things: Improved Deliverability, Better Open Rates and Increased Click-through Rates. Use the following design and content guidelines to Create an effective email marketing campaign and follow this 7 step checklist to avoid spam filters and cater to different flavors of email clients.

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eBusiness methods enable companies to link their internal and external data processing systems more efficiently and flexibly, to work more closely with vendors, suppliers and partners, and to better satisfy the requirements of their customers. eBusiness involves business processes spanning the entire value chain: purchasing, order processing, logistics, customer service, cooperating with business partners, etc. Special technical standards and/or APIs meant for eBusiness facilitate the exchange of data between companies.

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