• Create Harmony Between Marketing & Technology

    Our Mission

    Create harmony between Marketing and Technology. We offer fully-managed technology solutions for multi-channel digital marketing. From design to deployment we create customized solutions that are proven to boost your ROMI.

  • Demand Generation, Landing Pages, Custom Microsites

    LEAD GENERATION

    Proven strategies and solutions that deliver ROI & results. Whether it's personalized landing pages, event registration sites or marketing automation systems; we design, develop and deploy customized solutions to meet your campaign objectives.

  • Marketing Automation, Lead Nurture, Distributed Marketing Portals

    MARKETING AUTOMATION

    From lead nurture programs to automating complex business workflows, we've successfully helped several highly respected brands tackle their complex marketing challenges. We specialize in creating distributed marketing portals.

  • Email Marketing, Inbox Optimization, Design & Deploymnet

    EMAIL MARKETING

    We design and develop email campaigns and strategies that are optimized for delivery, opens and click-throughs. Let us maximize the potential of your email marketing database using proven industry-standard and proven best practices.

  • eBusiness Applications, Workflow Automation, APIs & Data Integration

    EBUSINESS APPS

    We can help connect your applications, microsites and database(s) to CRM systems, social platforms and logistics partners. Take control of your information and your workflows with our data and systems integration services.

  More on our initiatives go
  • Nirmal Parikh - Founder & CEO
  • We Are Performance Marketing Experts

    Digital Wavefront is a Boston-based company that offers technology solutions to support multi-channel digital marketing initiatives. We believe in delivering best of breed technology solutions that empower your digital marketing. Our service portfolio includes custom landing pages, email marketing, marketing automation portals and custom apps for web, social and mobile.

    Technology is the very fabric of our company and enables everything we deliver. Our solutions are simple and non-disruptive yet highly effective in solving the most complicated marketing challenges. Our performance-focused approach, deep technical expertise and years of marketing experience enable us to create highly creative & truly innovative solutions to maximize your ROMI!

 

 

Custom Landing Pages are utilized to complement and enhance the performance of your marketing efforts like Direct Mail, Email Marketing, Telemarketing, QR Codes, Banner Ads and PPC. They can also be used to support traditional mass-media marketing channels like TV (think infomercials) and Radio Ads. A landing page allows you to selectively target and profile your audience while offering them customized and targeted offers. They are an optimal touch point for your prospect and optimized landing pages have been proven to boost conversion rates by up to 50%. CLPs can be used as a vehicle for event registration, product surveys, or to promote and sell real estate. Read more about the 7 Habits of Building Highly Effective Landing Pages.

Marketing Automation focuses on demand and lead generation with targeted marketing programs to drive awareness and interest in a company's products and/or services and nurture leads from first interest through to sale. To develop a strategic marketing plan, a fully automated marketing automation platform is designed to develop, manage and analyze campaigns, enable audience and customer segmentation, lead qualification, lead scoring and lead nurture. Distributed Marketing, a discipline that encompasses automation of internal marketing processes, is one way to enable marketing automation across your channel, partners, dealers, franchisees, etc. This type of system dramatically increases the organization's ability to deliver personalized content to relevant entities or individuals at appropriate times.

Email marketing is a very powerful customer engagement tool which is extremely cost-effective and effective, if done right. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic. (MarketingSherpa, January 21, 2009). An effective email marketing strategy involves 3 things: Improved Deliverability, Better Open Rates and Increased Click-through Rates. Use the following design and content guidelines to Create an effective email marketing campaign and follow this 7 step checklist to avoid spam filters and cater to different flavors of email clients.

eBusiness methods enable companies to link their internal and external data processing systems more efficiently and flexibly, to work more closely with vendors, suppliers and partners, and to better satisfy the requirements of their customers. eBusiness involves business processes spanning the entire value chain: purchasing, order processing, logistics, customer service, cooperating with business partners, etc. Special technical standards and/or APIs meant for eBusiness facilitate the exchange of data between companies.