Email Marketing

Build Stronger Bonds Discover how a carefully drafted email strategy that combines design, content and offer can lead to better delivery, open rates and generate more clicks.  

Email Marketing is an effective medium to reach your customers and prospects with a return on investment that can be clearly measured. An effective email marketing strategy involves all aspects of your email campaign including design, content, offer, technology, choice of provider, etc.

At Digital Wavefront, we’ve successfully helped many clients achieve their email marketing ROI through permission-based marketing, creative designs, effective subject lines, compelling offers and choice of best in breed email service providers.

Applications

Deliver periodic company newsletters, send invites to seminars, events, etc.

Send trigger-based communication like registration confirmation, sweepstakes entry, whitepaper download, etc.

Automate and send personalized promotional materials over time

Benefits

Ubiquitous, omnipresent channel. Everyone has access to and can be reached via email!

Clearly measure your Return on Investment

Highly effective and low-cost medium to reach your best customers and prospects

Trigger-based email campaigns allow for building consistent and constant brand awareness over time

Drip marketing campaigns automate the process of sending promotional materials over time

Additional Resources

CAN-SPAM Act of 2003 >

7 Guidelines That Can Save Your Email Campaign From Going Bust! >

How To Design a Mobile Friendly Email Campaign >

3 Tips to Breaking Down the Cloak of Email Invisibility >

15 Rules for Writing Effective Subject Lines >

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