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Benefit from expert ideas and best practices on lead generation, email marketing, social media & technology.

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Performance Marketing Newsletter

Tips, trends and best practices for multi-channel marketing.

Featured Blog Posts

Wait...Wait...Don' Send that Email!

Use these 7 guidelines to avoid spam filters and increase deliverability.

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Breaking Down the Cloak of Email Invisibility

Learn techniques and best practices to get more emails delivered, generate more views and increase your click-through-rates (CTR).

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Email Marketing

Email strategy and design to help you maximize delivery rates and click throughs

 

Email Marketing is an effective medium to reach your customers and prospects with a return on investment that can be clearly measured. An effective email marketing strategy involves all aspects of your email campaign including design, content, offer, technology, choice of provider, etc.

At Digital Wavefront, we’ve successfully helped many clients achieve their email marketing ROI through permission-based marketing, creative designs, effective subject lines, compelling offers and choice of best in breed email service providers.

 

Applications

Deliver periodic company newsletters, send invites to seminars, events, etc.

Send trigger-based communication like registration confirmation, sweepstakes entry, whitepaper download, etc.

Automate and send personalized promotional materials over time

 

Benefits

Ubiquitous, omnipresent channel. Everyone has access to and can be reached via email!

Clearly measure your Return on Investment

Highly effective and low-cost medium to reach your best customers and prospects

Trigger-based email campaigns allow for building consistent and constant brand awareness over time

Drip marketing campaigns automate the process of sending promotional materials over time

 

Additional Resources

CAN-SPAM Act of 2003
7 Guidelines That Can Save Your Email Campaign From Going Bust!
How To Design a Mobile Friendly Email Campaign
3 Tips to Breaking Down the Cloak of Email Invisibility
15 Rules for Writing Effective Subject Lines

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