Performance Marketing Blog

Expert ideas, unfiltered opinions & best practices in digital marketing
17
Jun

Our Oktopus Debut! 8 Souvenirs from #MIN63

The Digital Wavefront team had a whale an octopus of a time at Mass Innovation Night’s 63rd event (#MIN63) at Autodesk on Wednesday, June 11th. We debuted Oktopus – a new Saas platform that delivers connected insights, analysis, individual scoring and sharing for email marketing campaigns. 10 Truly Innovative Products From dondeEsta Family, a security app...
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2
Jun

Stop Apologizing for Unsubscribes

It’s not YOU, it’s ME! Here’s how an unsubscribe scenario typically plays out… YOU come across an interesting new product and/or service, you get excited about it and you sign up to receive email notifications. Maybe their product is already in the market, in Beta just around the corner, or it’s a big bold idea that’s yet to be hatched. But,...
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20
May

Networking, Learning and Fun at NEDMA’s Annual Conference

The Digital Wavefront team had a great day of networking, learning and fun at NEDMA’s Annual Conference on May 14th at Bentley University. NEDMA had a record turnout and we kept things exciting with a few giveaways including exclusive research from MIT Sloan Management Review and a copy of “The Human Face of Big Data” by Rick Smolan...
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21
Apr

Beacons: Reaching the Right Audience, at the Right Time, with the Right Offer

Forget singing, dancing and acting – marketers covet a different kind of triple threat: Reaching the right Audience, at the right Time, with the right Offer. Beacons, recent developments in location technology, allow retailers and other organizations to apply targeted, micro-localized messages in real-time (whether those are promotions, notifications, or otherwise) with this triple threat...
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1
Apr

Hangover #TEDxVille 2014 – Somerville, MA

I had the pleasure of attending TEDx Somerville on Sunday, March 30 at Brooklyn Boulders. For me this was the 2nd time being in attendance and so I was super excited to be part of something educational and entertaining. If you were at TEDx Somerville 2012 you’ll know exactly what I mean! The GREAT Being...
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