Performance Marketing Blog

Expert ideas, unfiltered opinions & best practices in digital marketing
28
Aug

Lessons from Companies Using iBeacon to Drive Customer Engagement

We talked about the opportunities location-based technology presents in our recent article “Beacons: Reaching the Right Audience, at the Right time, with the Right Offer”. But, the more exciting part of location-based technology is how businesses are applying this in “the real world”.   Apple: Improving In-store Efficiency Apple was one of the first to introduce...
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10
Aug

Making Sense of the Internet of Things (IoT or IoE)

 Is the Internet of Everything more space-age than relevant to this Digital Age?   Apple recently announced its new “smart home” automation software, HomeKit. Google purchased Nest, home automation pioneer, for a shiny $3.2 billion earlier this year. And, products like the Belkin Home Controller are filing market shelves. You may not yet control your appliances, security system and electricity...
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16
Jul

Why Opt-outs are Good for Your Email Campaign

In the email marketing ecosystem, opt-outs play a critical role in helping you manage your email reputation. Apart from opt-out links being a CAN-SPAM requirement, giving users an option to opt-out of your communication is simply good business practice. Consider the alternative. If a disinterested user isn’t offered a clear opt-out mechanism within the email, they have 2 choices: Choice #1:...
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2
Jul

No One Is “Clicking” With Your Emails

The mobile landscape has changed significantly in the last 3 years and will continue its meteoric ascend over the next few. As a result of this you may have noticed that most of your email marketing interactions now come from devices that don’t feature a “click”. Users increasingly prefer smart phones and tablets to traditional desktops and laptops when viewing, responding to and managing email....
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25
Jun

Guest Feature: 3 Ways Bad Customer Service Kills Good Marketing

Win an Autographed Copy of Simon’s New Book, Shift Your Brilliance!  The giveaway is exclusive to Digital Wavefront’s friends and followers on social media.* Enter to Win by sharing this article on Twitter or Facebook with the hashtag #ShiftYourMarketing Today’s guest feature is from Simon T Bailey, Leadership Imagineer and author of Shift Your Brilliance ( on Amazon!). Simon was also a Keynote speaker...
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