Performance Marketing Blog

Expert ideas, unfiltered opinions & best practices in digital marketing

Bank Marketing In A Digitally-Focused Marketplace

For banks, there has never been a more important time to re-think traditional marketing strategies and tactics because the landscape has and is changing with great velocity. The credit crisis, near-zero interest rates, loss of trust and low brand loyalty have resulted in banks seeking new ways to re-build lost revenue and profits. Add to...
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The Irrelevance of Google Search Results

Google may be the king of search engines in terms of market share, but it appears that the search engine giant may have a bit of work to do when it comes to relevancy. Most recent stats show that it holds a whopping 85% of the US market share for search. By Eric Schmidt’s own...
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3 Powerful Tips to Better Email Marketing

As marketers we all agree that when it comes to online marketing or lead nurturing, email marketing is a very cost-friendly and effective medium. Companies from Walmart to the corner deli are engaged in email marketing initiatives testing everything from creative, offers, behavioral targeting, etc. Especially with Marketing Automation, companies are able to maintain a...
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Marketing Lessons from the Cricket World Cup 2011

To those of you who are not familiar with the sport, Wikipedia has a great article on the 2011 Cricket World Cup. And, now that India has won the World Cup 2011 (28 years later!), Indians everywhere should be proud of themselves. The last time they won, I was in school and equally proud. An...
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Achieve 20-30% Increase in Conversion Rates

Let’s pretend for a minute that you got invited to a Friday night bash by a close friend. Come Friday, you don your best dress, shoes and accessories and arrive at the party – in style. Now, for a second, imagine if your friend denied any knowledge of knowing you when you made your grand...
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