Performance Marketing Blog

Expert ideas, unfiltered opinions & best practices in digital marketing
27
Jun

3 Tips to Breaking Down the Cloak of Email Invisibility

If you design, develop or deploy email campaigns, we encourage you to read on. If you’re short on time and would like to get straight to the point, click here for a chart of the different components that affect various email metrics. When it comes to email campaigns, there’s more than meets the eye. Barring...
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15
Jun

Seven Habits of Highly Effective Landing Pages

Landing Pages. Custom Microsites. CLP. You’re familiar with all the variants. No matter what you call them, one thing is for sure. They are ubiquitous. They help improve your marketing ROI from SEO initiatives to PPC investments. Whether you use them (or not) is entirely up to you. If you ask us, we will make...
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9
Jun

A Visual Guide to Facebook Anonymity

There’s been a lot of talk around a recently introduced Facebook feature called “Facial Recognition”. In case you missed all the hum-dum, here are some links to bring you up to speed and why you should care. PC World: http://bit.ly/mFbODj TechCrunch: http://tcrn.ch/jBycHB If you are are a bit skeptical, like myself, fortunately there’s a way...
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6
Jun

Building Customer Advocacy To Boost Your Bottomline

Today financial services providers, whether they are banks, investment firms or insurance companies, want desperately to deepen existing customer relationships. A key driver of deeper customer relationships centers on a trait often labeled “customer advocacy.” Simply put this trait is the perception by the customer that the firm acts in their interests and not just...
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23
May

Build Your Company & Connections Using LinkedIn

This is the last part of our Social Media series where we’ll talk about some ways to increase your brand presence using LinkedIn. If you missed our first two installments, be sure to check out Part 1: Personalize, Promote & Protect Your Brand Using Twitter and Part 2: Increase Brand Engagement with Facebook Fan Pages....
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