Performance Marketing Blog

Expert ideas, unfiltered opinions & best practices in digital marketing
4
Jan

Top Technology Trends for 2011

Here are IMO the top contenders for technology trends for 2011. Yes, of course, “social” is in there and so is “green” but we added a few others that may (or may not) surprise you. Check out the entire list and let me know if you agree or disagree. They are in no particular order, but can you rank/list the Top 3.

Tablets
We will see a HUGE uptick in tablet offerings from at least a dozen leading manufacturers (Apple, Dell, Toshiba, RIM, Samsung, Nokia, Vizio, HP) in various form factors. Stay tuned into CES 2011 for more. #WSJ has already predicted that growth in traditional PC shipments will slow to 15% (instead of 18%) thanks to the tablets. And the fact that Apple is rumored to have ordered 48m iPads for 2011!

eBook Readers
2010 belonged to the iPad and Kindle. 2011 will bring new entrants and/or new offerings from Dell, Aluratek, Asus, Barnes & Noble, Samsung, HP, Toshiba, Sony to name a few.

3D TVs
Admit it. We all want to watch TV in 3D, just don’t want to get caught looking like a dork experiencing it. Toshiba is expected to show off their product at CES 2011. Others like Vizio, Sony, Panasonic, etc. will soon follow.

Android
Apple will have to make way for a new leader in mobile. At 300k activations a DAY, 2011 will be the year of Google. We see a change in development trend, where Apple is no longer a platform of choice, rather a close second, after Android.

Hyper Local
Everything will become hyper local. With the proliferation of location-aware mobile devices and apps, the new york style, thin crust, pepperoni pizza with extra cheese and pineapple that you crave at 2:30 am in the morning will be just around the corner. But, careful before you place that order. That same App will be broadcasting your preferences to other partner sites and suddenly you find yourself checking your Facebook page and wondering why ads for Dole and Dominos Pizza are showing up everywhere.

Privacy
Armed with location-aware, information seeking and ad supported apps, your phone (and browser if you are still using one) is quickly becoming a device that is constantly transmitting your personal information, location and preferences to anyone who’s willing to listen. And trust me, there are many vendors building and profiting from this information trove. We believe there will be further legislation on who, what, when, how and how much information can be shared. We expect this trend of “control over information” to continue into 2011. Read these articles if you still disagree with us!

Browser Privacy | Rapleaf
Facebook Online Privacy Breach
What Your Apps Know

Social Gaming
We’ve already seen a lot of social games in 2010 (Farmville, Playfish, Social City) but 2011 will be the year when huge multi-player online games will completely blend with social networks obliterating the distinction between “online video gaming” and “social networks”. They will become platforms in themselves.

Going Green
Green cars, green power, green technology, green marketing and the color “green” will become mainstream. We’ll see Chevy and Nissan finally realizing our dream of eco-friendly guilt-free driving through the Volt and Leaf.

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