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Innovative vs. Intrusive: How to Find the Right Balance Between Privacy and Technology

It may feel as if you have technology in the palm of your hands. Living in the era of social media and technology can have its perks, but it also has a list of downfalls. What is a harmonious balance between privacy and technology?


Samsung Smart TV

Recently, the infamous Smart TV by Samsung has been under fire. Worried consumers question Samsung’s privacy policy, which warns customers that, “if your spoken words include personal or other sensitive information, that information will be among the data captured and transmitted to a third party through your use of voice recognition.”

Samsung Smart TV

  The cloud-based speech recognition system contains cameras, temperature sensors, motion sensors, humidity sensors, and microphones, all equipped and ready to catch information at    any moment.

  This form of “intelligence” has been deemed as intrusive and invasive. People are concerned their sensitive information could be displayed for the world to hear. The cloud-based voice recognition feature everyone worried about uses a separate microphone in the remote control, which is only activated by pressing a button.

Nest Thermostat 

Meet the next generation of thermostats that will change the way your home thinks! With this smart thermostat, consumers will never have to worry about forgetting to turn the heat down when leaving the house, ever again! The D.I.Y. thermostat system seems like a dream–learning your habits and schedule.

Nest Thermostat

Consumers questions: should my thermostat know when I am out of the house? Privacy has become an issue with the Nest thermostat, as well. With sensitive information being stored in a cloud, the question becomes, who has access to this data? Though the company claims they have no intentions of searching through customer reports, people still worry that a third-party source can gain access.

So, Listen Here!

Has technology become too invasive? The benefits that the devices offer though, may outweigh the negative aspects. For Samsung, executives has released a warning to its customers to avoid discussing personal information in front of their new smart TV sets. The warning applies to viewers who control their sets using its voice activation feature. It listens to conversations, and may share any details it hears with Samsung or third parties. With society being so technologically advanced, consumers must feel comfortable with the innovations of all “smart” devices around them.

For now, watch what you say–you never know when a “smart” device will be listening!

ear tech

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