E-mail marketing is a powerful and effective tool, but the success of an e-mail is dependent on several critical “behind the scene” components. To make the most out of your e-mail marketing campaign and improve deliverability, follow these 7 guidelines before hitting SEND!
- Avoid spam words
- Create a sender policy framework (SPF) record
- Use the right techniques for sending to multiple recipients within the same organization
- Comply with CAN-SPAM
- Take a litmus test
- Don’t forget text e-mails!
- Understand bounces
Read the rest of the article with details on American Express OPENForum.