Some say email marketing is dead. Well, we beg to differ! A personalized message crafted to strict design standards, conforming to CAN-SPAM laws, featuring an action-oriented subject line is proven to drive engagement. If you’re not happy with your email marketing results, we invite you to get in touch.
Here are 5 most overlooked (yet simple!) aspects of email marketing that drive ROI.
Audience – Make sure your target audience is segmented correctly. That’s 80% of the battle. No killer subject line, content or a discount offer is going to sway the user if you’re trying to appeal to the wrong audience.
Responsive Email Design – Emails that are W3C standards-compliant and render correctly across various email clients and devices are a key to engaging your audience. A poorly designed and developed email containing HTML errors is most likely to get caught in spam filters and folders.
Email Validation – 30% of subscribers change email addresses annually. To combat email spam, ISPs and companies are deploying tactics like setting up fake or honeypot email addresses to keep out spammers. Consistently high hard bounce rates affects your outbound email server reputation and leads to lower delivery rates. Validation lets you filter most of those bad, invalid and honeypot email addresses so your email list stays clean.
Subject Line – Make sure you avoid spammy words/phrases in your subject line. Treat your subject line like an elevator pitch. It’s what the user is most likely to respond to before deciding whether they want to open the rest of the email.
Deployment – If you’re using email to support your direct mail lead gen efforts, congrats! Research and results have consistently shown that emails that are sent to align with direct mail delivery can increase response rate up to 40%. Now, that’s great timing! And, while we can’t guarantee double conversion rates; our customers can certainly attest to them!