Email Marketing

Better conversions with inbox optimized and mobile-ready emails

If you aren’t happy with your email response rates, than let us help drive improvements. Often overlooked aspects that drive response include responsive design, email pre-validation, delivery management, throttling, geo-specific delivery, predictive modeling, etc. Our creative adheres to the strictest compatibility standards for devices and email clients while leveraging our email optimization techniques and email best practices to drive engagement. While we can’t guarantee 2x conversion rates; our customers can certainly attest to them!

Email Validation

30% of subscribers change email addresses annually. If you don’t validate your emails before each send your hard bounce rate can increase dramatically, damaging your IP/Server reputation and marking legit emails hard to deliver. We can validate your list before you hit “send”.

Inbox Optimization

Let our team of email experts help you optimize for the Inbox through responsive design, domain and DNS-level configuration, subject line testing and validation to avoid spam filters, email “throttling” aka spreading the sends over time and predictive analytics. All of which lets us reduce the number of emails sent yet allows you to enjoy the same, if not better, delivery rates.

A/B Testing

When was the last time you tested the message, content, offer, banners, etc. to ensure that your email resonates with your audience? Conversion optimization is critical to keeping abandon rates down.

Responsive Design

Our device-agnostic approach to responsive design ensures your website provides an optimal viewing experience for readability and navigation, minimizing the need to resize or scroll across different devices.

Reputation Monitoring & Management

Monitoring your server’s IP reputation allows you to actively engage with ISPs and avoid getting on their blacklists. Server reputation is determined by email volume, delivery ratios, email heuristics, etc. Our experts can manage this process from end-to-end to keep your server’s reputation high.

Metrics & Predictive Analytics

Metrics are simple measurements of performance that provide insight into what is working and what isn’t and what needs improvement. Staying focused on actionable metrics across the marketing mix helps prioritize your best investments.

Guide to Email Marketing Best Practices

Reduce bounce rates, optimize for the Inbox and increase customer engagement.

Download the Guide

Growing List of ESPs

Endorsements

Think Email is Dead?


247 Billion

emails sent each day or 1 every 0.00000035s


$44

Average ROI on every $1 invested in email


91%

of consumers use email at least 1x/day


53%

of emails are opened on mobile


11

Brands consumers interact with daily vs. 9 on Facebook and 8 on Twitter.


40x

More effective at acquiring customers vs. Facebook or Twitter


138%

increase in consumer spend vs. users who don’t receive email

Oktopus

awardAWARD-WINNING platform for unified intelligence.

Integrate multi-dimensional data across ESPs, Social Media, Marketing Automation, Mobile, eCommerce and CRM platforms. Analyze and better predict customer and prospect engagement using patent-pending algorithms.

 

Learn More