Demand Generation

Multi-channel Approach to Lead Gen Support your lead generation efforts with Direct Mail, QR Codes, Mobile, Radio, Television, Paid Search and Social.  

Demand Generation is an effective approach to marketing and sales alignment within a company. And, Custom Landing Pages play a critical role in a company’s demand generation efforts. They often are the first touch point with your target audience and are effectively used for the purpose of creating an initial customer profile and to support future personalization efforts.

We’ve successfully designed, developed and deployed optimized landing pages to achieve our clients’ conversion goals and campaign objectives. Over the years we’ve come to perfect them through the objective use of creative elements, compelling copy, user-friendly design and simple functionality.

Applications

Niche landing pages to complement & support various digital marketing initiatives

As an alternative to driving prospects to your company’s website Learn Why?

Host event or seminar registration sites, surveys, etc.

Benefits

Serve as the initial customer touch point and as an effective database building technique

Support a variety of marketing initiatives from Print, Banner and PPC Ads, Direct Mail, Outbound Email, QR Codes, etc.

Target profiling and for delivering personalized content over time

Optimize performance, ROI and conversions through pre-population and personalization

Sample Landing Pages From Our Portfolio

Kaiser Permanente – Affordable Small Business Plans>

Momicillin Publishing – Drop Your Hint>

Additional Resources

Custom Landing Pages — Your Marketing Wingman >

7 Habits Of Highly Effective Landing Pages >

Comparison of Demand Generation Software >

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Custom Landing Pages are utilized to complement and enhance the performance of your marketing efforts like Direct Mail, Email Marketing, Telemarketing, QR Codes, Banner Ads and PPC. They can also be used to support traditional mass-media marketing channels like TV (think infomercials) and Radio Ads. A landing page allows you to selectively target and profile your audience while offering them customized and targeted offers. They are an optimal touch point for your prospect and optimized landing pages have been proven to boost conversion rates by up to 50%. CLPs can be used as a vehicle for event registration, product surveys, or to promote and sell real estate. Read more about the 7 Habits of Building Highly Effective Landing Pages.

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Marketing Automation focuses on demand and lead generation with targeted marketing programs to drive awareness and interest in a company's products and/or services and nurture leads from first interest through to sale. To develop a strategic marketing plan, a fully automated marketing automation platform is designed to develop, manage and analyze campaigns, enable audience and customer segmentation, lead qualification, lead scoring and lead nurture. Distributed Marketing, a discipline that encompasses automation of internal marketing processes, is one way to enable marketing automation across your channel, partners, dealers, franchisees, etc. This type of system dramatically increases the organization's ability to deliver personalized content to relevant entities or individuals at appropriate times.

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Email marketing is a very powerful customer engagement tool which is extremely cost-effective and effective, if done right. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic. (MarketingSherpa, January 21, 2009). An effective email marketing strategy involves 3 things: Improved Deliverability, Better Open Rates and Increased Click-through Rates. Use the following design and content guidelines to Create an effective email marketing campaign and follow this 7 step checklist to avoid spam filters and cater to different flavors of email clients.

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eBusiness methods enable companies to link their internal and external data processing systems more efficiently and flexibly, to work more closely with vendors, suppliers and partners, and to better satisfy the requirements of their customers. eBusiness involves business processes spanning the entire value chain: purchasing, order processing, logistics, customer service, cooperating with business partners, etc. Special technical standards and/or APIs meant for eBusiness facilitate the exchange of data between companies.

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