Services

Service Portfolio Our Performance Marketing solutions stretch from Custom Landing Pages and Email Marketing to complex Marketing and Workflow Automation solutions. Our mission is simple. Enable and Empower your digital marketing initiatives.  

Demand Generation

We design and develop custom landing pages and rich interactive microsites that complement your demand/lead generation programs. Landing Pages play a crucial role in today’s marketing mix. They support a large variety of marketing efforts from pay-per-click [PPC] ads, print ads, direct mail and email marketing. We’ve successfully designed, created and deployed optimized landing pages to achieve our clients’ conversion goals and campaign objectives. Over the years we’ve come to perfect them through the objective use of creative elements, compelling copy, user-friendly design, powerful offers and simple functionality. We strongly believe simple outshines busy, complicated, over-designed and over-architected.

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Marketing Automation

From that initial touch delivered via a demand generation campaign to lead nurture over time through the use of effective trigger-based campaigns and email marketing campaigns, we’ve helped companies like CitiMortgage, Subaru and Kaiser Permanente realize their strategic marketing initiatives. We specialize in drip marketing campaigns delivered through best-of-breed marketing automation platforms, a custom build or using a hybrid solution.

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Email Marketing & Optimization

We offer a comprehensive email marketing solution that includes design, development, optimization and deployment. When it comes to email marketing and optimization we believe in: Create, Test, Measure and Manage. First, we apply best practices and perform controlled experiments with different campaign elements like Content, Offer, Buttons, Subject Lines, From name/email etc. We create, deploy and measure the influence and effectiveness of each of those elements. Then, we use the results to maximize your ROI. It’s part art, part science!

So, whether you’re using email to nurture leads, deliver company newsletters or communicate with your customers and prospects at certain pre-defined frequencies using event triggers, we can help improve your email deliverability, views, opens and click-throughs.

We have experience working with the most popular email platforms and solutions providers such as Constant Contact, Vertical Response, Silverpop and Streamsend.

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eBusiness Apps

We have this uncanny ability to improve process and workflow efficiency and boost productivity numbers through carefully drafted eBusiness applications. Give your internal processes a much-needed boost and link your internal and external data processing systems more efficiently and flexibly, to work more closely with vendors, suppliers and partners. We have redesigned and automated business processes for small businesses and Fortune 500 organizations. It facilitates the most efficient use of internal resources and enables your employees to focus on the Customer, rather than working around process inefficiencies.

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Custom Landing Pages are utilized to complement and enhance the performance of your marketing efforts like Direct Mail, Email Marketing, Telemarketing, QR Codes, Banner Ads and PPC. They can also be used to support traditional mass-media marketing channels like TV (think infomercials) and Radio Ads. A landing page allows you to selectively target and profile your audience while offering them customized and targeted offers. They are an optimal touch point for your prospect and optimized landing pages have been proven to boost conversion rates by up to 50%. CLPs can be used as a vehicle for event registration, product surveys, or to promote and sell real estate. Read more about the 7 Habits of Building Highly Effective Landing Pages.

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Marketing Automation focuses on demand and lead generation with targeted marketing programs to drive awareness and interest in a company's products and/or services and nurture leads from first interest through to sale. To develop a strategic marketing plan, a fully automated marketing automation platform is designed to develop, manage and analyze campaigns, enable audience and customer segmentation, lead qualification, lead scoring and lead nurture. Distributed Marketing, a discipline that encompasses automation of internal marketing processes, is one way to enable marketing automation across your channel, partners, dealers, franchisees, etc. This type of system dramatically increases the organization's ability to deliver personalized content to relevant entities or individuals at appropriate times.

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Email marketing is a very powerful customer engagement tool which is extremely cost-effective and effective, if done right. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic. (MarketingSherpa, January 21, 2009). An effective email marketing strategy involves 3 things: Improved Deliverability, Better Open Rates and Increased Click-through Rates. Use the following design and content guidelines to Create an effective email marketing campaign and follow this 7 step checklist to avoid spam filters and cater to different flavors of email clients.

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eBusiness methods enable companies to link their internal and external data processing systems more efficiently and flexibly, to work more closely with vendors, suppliers and partners, and to better satisfy the requirements of their customers. eBusiness involves business processes spanning the entire value chain: purchasing, order processing, logistics, customer service, cooperating with business partners, etc. Special technical standards and/or APIs meant for eBusiness facilitate the exchange of data between companies.

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