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Customer Lifecycle Marketing- Accountable Micro Sites
» Strategy, planning, implementation and constant refinement
» Customized landing pages to support marketing campaigns
- Manage Customer Interaction
» Create, manage and mine your customer data warehouse
- Targeted Marketing
» Customized direct mail with complementary landing pages
» Email platform with list management and analytics
- Website Development
» Concepts, Creative, Design and Development
- Search Engine Optimization [SEO]
» Organic SEO using meta name, description, word density
» Paid keywords, PPI, PPC, Google AdWords
- Emerging Technologies
» Web 2.0, Social Networking, RSS, AIR [Adobe]
- Compliance, Comformance, Compatibility » W3C, CSS, XHTML, 508c compliance
» Cross-browser, Cross-OS compatible sites
- eCommerce
» Design and development of eCommerce website
» Shopping cart, payment gateway, shipping logistics, EDI
» HitBox, Omniture or similar 3rd party integration
- Content and Document Management
» Fully-automated and self managed system that incorporates workflows and business rules
» Password-protected for secure online access
» Role-based security to isolate control
» Wireframe models, technical and functional documentation
- Portals
» Create self-managed interfaces for vendors, customers, suppliers etc.
» Automated apps that let you manage the entire process of managing marketing campaigns
» Increase employee productivity and reduce costs
- Contact Management Interface
» Fully-automated and self managed system
» Export/Import data to/from other proprietary systems [SalesForce.com, Siebel, etc.]
» Maintain an up-to-date customer list for email marketing
- Data Warehouse
» Create and manage your data warehouse
» Predictive and descriptive analyses to spot trends, identify customer affinity and behavior
- Real-time Campaign Statistics
» Secure online dashboard that delivers information in real-time
» Track campaign ROI and detailed metrics
» Graphics-rich charts
» Export information in most common file formats