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Customer Lifecycle Marketing- Accountable Micro Sites
» Strategy, planning, implementation and constant refinement - Manage Customer Interaction
» Create, manage and mine your customer database - Targeted Marketing
» Customized direct mail with complementary landing pages
» Email platform with list management and analytics
- Website Development
» Concepts, Creative, Design and Development - Search Engine Optimization [SEO]
» META name, description, cross-site links, word density
» Paid keywords, Pay-Per-Impression, Pay-Per-Click marketing - Emerging Technologies
» Web 2.0, Social Networking, RSS, Blogs - Compliance, Comformance, Compatibility » W3C, CSS, XHTML, 508c
» Cross-browser, Cross-OS [Mac, PC]
- eCommerce
» Shopping cart, payment gateway integration, shipping logistics, EDI - Content and Document Management
» Password-protected for secure access
» Secure and deivered over an encrypted interface
» Fully-automated and self managed system that incorporates workflows and business rules
» Detailed wireframe models, technical and functional documentation - Portals
» Create self-managed interfaces for vendors, customers, suppliers etc.
» Automated apps that let you manage the entire process of managing marketing campaigns
» Increase employee productivity and reduce costs - Contact Management Interface
» Fully-automated and self managed system
» Export/Import data to/from other proprietary systems [SalesForce.com, Siebel, etc.]
» Maintain an up-to-date customer list for email marketing
- Data Warehouse
» Create and manage your data warehouse
» Run descriptive analyses to spot trends, assess and fine tune campaign performance
» Run predictive analyses to predict customer affinity and behavior - Real-time Campaign Statistics
» A secure online dashboard that delivers campaign information in real-time
» Track campaign ROI and detailed metrics
» Chart, Print and Export information in most common formats [xml, csv, tab delimited]