Performance Marketing Blog

Expert ideas, unfiltered opinions & best practices in digital marketing

Missed CES 2015? Here’s a Quick Recap with Trends and Highlights.

Adding the word “smart” in front of anything, instantly means it is technologically driven and innovative. Thousands of products on the consumer market begin with the word “smart.” As new devices and services are being introduced, these technologies are beyond “smart,” they are “intelligent” and “genius!” The International Consumer Electronics Show (CES), is known as...
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What’s in the Box?

Box services, a new type of service provider, understand that feeling you get when you receive a package, sent just for you, in the mail. In our article on Cloud Service Providers, we discuss the growing options consumers and businesses have when it comes to hosted services. You probably use these services on a daily basis,...
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#DigitalC3: A Conversation About Social Media Marketing

We were excited to get social at our first C3 round table discussion, which was led by thought leader and Director of Social Media at Overdrive Interactive — Bob Cargill. The idea behind C3, our new breakfast series, is to encourage attendees to connect with one another for an open discussion where they converse around one topic while curating ideas that...
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#MarketBasketStrong – C-Suite Lessons from Market Basket

We’ve all heard about Market Basket, the 71-store grocery chain that operates in Massachusetts and New Hampshire. The saga began when the CEO, Arthur T. Demoulas, was fired about 6 weeks ago. And, the subsequent struggle to “get him back” has played out on every news outlet, online and offline, since. It’s been on Twitter (#marketbasketstrong), CNN Money,...
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Lessons from Companies Using iBeacon to Drive Customer Engagement

We talked about the opportunities location-based technology presents in our recent article “Beacons: Reaching the Right Audience, at the Right time, with the Right Offer”. But, the more exciting part of location-based technology is how businesses are applying this in “the real world”.   Apple: Improving In-store Efficiency Apple was one of the first to introduce...
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