Performance Marketing Blog

Expert ideas, unfiltered opinions & best practices in digital marketing

Predicting Customer & Prospect Engagement

Companies using operational dashboards have 3x revenue growth and 2x profit growth than companies that don’t. – Aberdeen Group Let’s say the end of Q3 is approaching soon and you believe that 85% of your subscriber base will renew their annual subscriptions. How confident are you in this forecast? Would you bet your job on it? What...
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Inbox Optimization Techniques

With a sleeker, more simplistic look and preference toward mobile viewership – email marketing can be even more effective in 2015. In Exact Target’s 2014 State of Marketing study, polling more than 2,600 mid to senior level marketing managers, it was found that email still plays a major role in many companies’ overall digital marketing strategies....
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HTTP/2 – Are You Ready to Experience a Faster Web?

Our favorite internet protocol, HTTP/1.1, is about to be replaced with HTTP/2. HTTP/2 makes for a much faster, secure web that aligns with our present-day experiences on the Internet. First, a Quick Lesson in HTTP History Before we go into explaining the newer HTTP/2 protocol, it is important to understand what HTTP is, or soon to be “was”. HTTP, or Hypertext Transfer Protocol,...
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Windows1010 — Out With 8, In With 10…

…Window’s 10 that is! The next generation of Windows has arrived and the stakes are high for the multi-billion dollar company, Microsoft. On Wednesday, January 21, 2015 in San Francisco, and with much fanfare, Microsoft debuted the release of their newest OS Windows 10. Executives from Microsoft unveiled the new OS and the convenience and consistency it offers,...
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