Performance Marketing Blog

Expert ideas, unfiltered opinions & best practices in digital marketing

Inbox Optimization Techniques

With a sleeker, more simplistic look and preference toward mobile viewership – email marketing can be even more effective in 2015. In Exact Target’s 2014 State of Marketing study, polling more than 2,600 mid to senior level marketing managers, it was found that email still plays a major role in many companies’ overall digital marketing strategies....
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HTTP/2 – Are You Ready to Experience a Faster Web?

Our favorite internet protocol, HTTP/1.1, is about to be replaced with HTTP/2. HTTP/2 makes for a much faster, secure web that aligns with our present-day experiences on the Internet. First, a Quick Lesson in HTTP History Before we go into explaining the newer HTTP/2 protocol, it is important to understand what HTTP is, or soon to be “was”. HTTP, or Hypertext Transfer Protocol,...
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Windows1010 — Out With 8, In With 10…

…Window’s 10 that is! The next generation of Windows has arrived and the stakes are high for the multi-billion dollar company, Microsoft. On Wednesday, January 21, 2015 in San Francisco, and with much fanfare, Microsoft debuted the release of their newest OS Windows 10. Executives from Microsoft unveiled the new OS and the convenience and consistency it offers,...
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Missed CES 2015? Here’s a Quick Recap with Trends and Highlights.

Adding the word “smart” in front of anything, instantly means it is technologically driven and innovative. Thousands of products on the consumer market begin with the word “smart.” As new devices and services are being introduced, these technologies are beyond “smart,” they are “intelligent” and “genius!” The International Consumer Electronics Show (CES), is known as...
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