Performance Marketing Blog

Expert ideas, unfiltered opinions & best practices in digital marketing

Introduction to the Language of AI

Artificial Intelligence A machine that can think the way people think. Machine Learning Giving computers or machines the ability to learn without being explicitly programmed. Think movie recommendations from Netflix or product recommendations from Amazon based on your viewing or purchase history, reviews, likes, shares, etc. Deep Learning It’s the part of machine learning that...
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Instagram DIY Kit

400 million MAUs (Monthly Active Users), with 3.5 billion generated likes on Instagram photos everyday. All types of businesses are hopping on this social media bandwagon, but it may not be easy posting photos for your company, especially if you’re not product-based. From an avid Instagram user’s perspective, here are some tips, based on certain written and unwritten rules...
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What’s Good for the Consumer is not Always Good for the Community

In the sharing economy there’s nothing more ubiquitous than Uber and Airbnb. Uber may be closer to becoming a verb, if it hasn’t already. I’ve heard friends tell me “Let’s Uber it.” With it’s great innovative idea that makes low prices and convenience available to millions worldwide, it’s certainly a great thing for the end user. But, that’s where it ends. As...
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Engaging Customers Through Content

Being able be engage with your customers with personalized & relevant content is the holy grail of customer engagement. So, in this post, we’ll look at a few tactics that you can use to keep your customers coming back for more, like/share your content on social media. Email Newsletters This “push” technique plays an important role in building awareness and...
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Improve Page Load Times & Boost Your Website Performance

Almost 5 years ago Google announced that it will take into consideration page load times in their search engine ranking. This is not the sole factor affecting ranking and clearly not something that would’ve mattered (much) at the time. However, the last 5 years has seen an exponential growth in mobile usage smartphones and tablets. Sundar Pichai...
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