Check ‘n Go

Email Marketing, Inbox Optimzation & Predictive Analytics

Challenge

Check 'n Go relies on email marketing as a critical channel to drive retail in-store traffic and online visitors. They had already tried several companies to help them improve email performance but were only been able to attain a marginal ROI.

Solution

Digital Wavefront approached the challenge by breaking down and examining each part of the email campaign, from design to delivery. At each stage, we examined the data and moved forward with best performers. - Created mobile-friendly designs of email - Validated email to improved the delivery-to-send ratio - Best practice HTML development to ensure compatibility across 26+ popular desktop and mobile email clients - A/B tested subject lines - Built and managed sender reputation - Looked for trends and analyzed results prior to subsequent sends - Looked for sweet spots for send dates/times – split up the lists according to time zones

Results

Case Study Results

Improved Delivery, Higher Response Rates

Improved design, validation and reputation management led to better delivery and higher response rates.

Case Study Results

74% Lower Cost Per Open, 85% Lower Cost Per Click

Cost per Open was down 74% and Cost Per Click came in 85% lower.

Case Study Results

Predictive Analytics Lowered Send Volume

Real-time compilation, data analysis and predictive modeling led to improved audience targeting and lower send volumes.

Get in Touch

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