Anatole Hilton

Holiday Microsite to Drive Awareness & Customer Engagement

Challenge

The Anatole Hilton in Dallas, TX — part of the Hilton Hotels brand — was hosting a debut Christmas celebration complemented with a string of December holiday events. They wanted to spread awareness and invite guests to stay and experience the Hilton brand. It was important that the Hilton brand be elegantly portrayed while creating a connection between the offline and online experiences. The project was on a very tight schedule of 5 weeks from concept to delivery. In addition, there was a limited budget for event promotion.

Solution

Digital Wavefront designed and developed a custom microsite that focused on the campaign objectives of brand awareness coordinated with elegant event promotion. The design team traveled to the hotel to experience first-hand the holiday event preparations and atmosphere so they could reflect the guest experience in the design of the microsite. The microsite design featured warm, festive color tones to reflect the brand and the spirit of the holidays. In addition, an interactive calendar was developed to highlight each event. The microsite was specifically designed to be easy to navigate to promote discovery. Events were showcased in as much detail as possible to draw in the site visitors and encourage them to book a stay.

Results

Case Study Results

Award-Winning M icrosite

The site won an award for Creative Excellence for it’s approach, design & creativity.

Case Study Results

2.8k Visitors, 7.6k Page Views in 1 month

Despite a very short discovery period and promotion timeline the site attracted 2,800 Visitors and 7,600 Page Views in 1 month.

Case Study Results

Visitors became Guests!

Many of the visitors to the micro-site subsequently ended up staying at the Anatole Hilton.

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