Blog: Digital Waves — Expert Ideas, Unfiltered Opinions & Best Practices

Digital Waves Expert ideas, unfiltered opinions & best practices on Custom Landing Pages, Marketing Automation, Email Marketing & eBusiness Apps. Helping small businesses and Fortune 500 customers generate a rapid ROI on Marketing. Feedback & Opinions welcome!  

Make it Easy For Your Users to Tweet Your Message

@BOSMarketer - Follow Us on TwitterThere are times when you want to own the conversation on Twitter using “@” mentions or hash tags. You see, you not only control the conversation but it also saves the user the trouble of entering anything. It’s the Landing Page equivalent of populating our form fields with user information. All the user has to do is click “Tweet” once they click on the link/button you’ve presented. The outcome is more tweets and more shares

Whatever your unique reason, I am sure you’ve asked yourself this question. How do I create a link that will pre-populate the Twitter status message for my users?

Well, the “old” method of using “status=your message here” no longer works as Twitter has moved to a newer “Web Intents” method. However, fear not, it’s still possible, and I’ll show you how.

Let’s assume we wanted our users to Tweet this message below. Actually, we’d apprecaite if you did!

Check out Boston-based Performance-focused Marketing Services Provider offering #B2B Technology Solutions @BOSMarketer #b2bmarketing

To create a link or a button, follow these steps:

1. Pass this message as a a URL parameter to text in “http://twitter.com/intent/tweet?text=”

2. Replace your hash tags (#) with its HTML equivalent “%23

That’s it! Applying the 2 steps above to our test message above, we get:

http://twitter.com/intent/tweet?text=Check out Boston-based Performance-focused Marketing Services Provider offering %23B2B Technology Solutions @BOSMarketer %23b2bmarketing

Go ahead. Try it here. And, images work too!

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Custom Landing Pages are utilized to complement and enhance the performance of your marketing efforts like Direct Mail, Email Marketing, Telemarketing, QR Codes, Banner Ads and PPC. They can also be used to support traditional mass-media marketing channels like TV (think infomercials) and Radio Ads. A landing page allows you to selectively target and profile your audience while offering them customized and targeted offers. They are an optimal touch point for your prospect and optimized landing pages have been proven to boost conversion rates by up to 50%. CLPs can be used as a vehicle for event registration, product surveys, or to promote and sell real estate. Read more about the 7 Habits of Building Highly Effective Landing Pages.

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