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Digital Waves Expert ideas, unfiltered opinions & best practices on Custom Landing Pages, Marketing Automation, Email Marketing & eBusiness Apps. Helping small businesses and Fortune 500 customers generate a rapid ROI on Marketing. Feedback & Opinions welcome!  

Information Rules – Life in This Connected Real-Time World

Published: Jan. 12, 10:02 a.m.

In the last 5 yrs we’ve witnessed an unprecedented change in the way we search, store and consume information.  Consider that before this most technologies, companies and platforms that we rely on today and can’t seem to live without didn’t exist or were considered cocky ideas from even cockier co-founders or companies. And that includes Twitter, Facebook, Google+, Android, Tablets, Smart Phones, Cloud Computing, FourSquare, Groupon, Mobile Payments etc. etc. etc. etc.

We are creating and consuming an unfathomable amount of information every breathing second of every day.

Facebook: 6 billion photos per month, 1 trillion minutes per month, 2 billion likes/comments DAILY
Twitter: 200 million tweets per day, 25 billion tweets in 2010
YouTube: 3 billion videos watched daily, 48 hours of video uploaded every MINUTE
Netflix: 2 billion hours of video streamed in Q4 of 2011

We live in a NOW economy and it’s definition is constantly changing over time.  I personally remember when “now” used to be a day or within a couple of hours. If you presented results of an online campaign to your client the next day, they’d jump out of their chair out of disbelief! Now if you don’t deliver the same results in a 140-character tweet  within 14 seconds they think you’re behind the curve because about 1,200 people have already tweeted about it or have seen it syndicated someplace else!

If the pace of this continues, we’ll all be delivering information before that “information” has been created.  And, “they” say we’re just getting started!  Everything is getting better, even faster, smarter and “un” private.

I believe this momentum will continue to build at an even faster pace if that’s even possible!  Information will no longer live in “front” of everyone. It will be in everyone’s “palms” or within them through some implanted Twitter-chip (Twitter are you listening?!) the very second it happens! So, you don’t even need an app.  I say, why wait?

Local, Social and Mobile will continue to rule this space coming together to deliver an unprecedented experience across all our devices a.k.a. laptops, tablets, TVs, mobile phones and whatever chip that they may transplant in us in the near future.

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