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Performance Marketing Blog

Expert ideas, unfiltered opinions & best practices in multi-channel marketing

 

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We're Helping Make Direct & Digital Marketing Superheroes

Mobile Apps or Ads? What Would You Bet On?

4 Keys to Forward Focused Email Marketing

Responsive Design - It's Not All About Eye Candy

Why Website Usability Trumps Design

Insights into the Multi-Screen World (via @Google and @NEDMA)

Decision Science - What Affects Our Decision Making Process?

5 Insights from Google's Chief Evangelist for Social Brands

Introduction to Cloud Service Providers

Apple Product Launch Survival Kit

Digital Infocard - In Search of Mobile Apps

Personalized Landing Pages: First Impressions Matter

Digital Infocard: Facebook’s S-1 Filing

Facebook Buttons We Couldn’t Live Without

Digital Infocard – You Too Should Be On YouTube

Piracy, Freedom of Speech and the SOPA-PIPA Act

Information Rules – Life in This Connected Real-Time World

Digital Infocard – News From The Blogosphere

Winning Customer Loyalty Through Demand And Lead Generation

Digital Infocard – We Love Organic SEO & You Should Too!

Digital Infocard – Searching for Information

Digital Infocard – Twitter Universe

Do’s and Don’ts of Email Marketing

Digital Infocard – QR Codes

Digital Infocard – Facebook Marketing

What Does Google Have That Facebook Doesn’t?

7 E-mail Marketing Rules To Follow Before Hitting Send

QRious About QReating QR Codes?

Steve Jobs – Magician. Artist. Technologist. Marketer. Visionary. Icon. Animator.

Make it Easy For Your Users to Tweet Your Message

5 Reasons Why Direct Mail is an Effective Marketing Tool

How to Create and Recall Strong Passwords

Learn How To Educate, Engage & Entertain Your Customers

3 Tips to Optimizing Your Email Marketing Campaign

B-to-B Marketing & Sales — Two Sides of the Same Coin

A Paradigm Shift in Real-time Response – From “nice to have” to “must have”

The Art of Enchanting Customers

Projecting metrics for your campaign? Avoid magical thinking.

3 Tips to Breaking Down the Cloak of Email Invisibility

Seven Habits of Highly Effective Landing Pages

A Visual Guide to Facebook Anonymity

Building Customer Advocacy To Boost Your Bottomline

Build Your Company & Connections Using LinkedIn

Bank Marketing In A Digitally-Focused Marketplace

The Irrelevance of Google Search Results

3 Powerful Tips to Better Email Marketing

Marketing Lessons from the Cricket World Cup 2011

Achieve 20-30% Increase in Conversion Rates

Increase Brand Engagement with Facebook Fan Pages

Custom Landing Pages – Your Marketing Wingman

Personalize, Promote & Protect Your Brand Using Twitter

Top Technology Trends for 2011

Twitter Sound Bytes

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