Blog: Digital Waves — Expert Ideas, Unfiltered Opinions & Best Practices

Digital Waves Expert ideas, unfiltered opinions & best practices on Custom Landing Pages, Marketing Automation, Email Marketing & eBusiness Apps. Helping small businesses and Fortune 500 customers generate a rapid ROI on Marketing. Feedback & Opinions welcome!  

Articles for the ‘Social Media’ Category

Increase Brand Engagement with Facebook Fan Pages

Published: Feb. 23, 2011, 12:08 p.m.

Facebook for BusinessToday we’re bringing you the second installment of our social media series.  If you missed our last discussion, be sure to check out Part 1: Personalize, Promote & Protect Your Brand Using Twitter. In Part 2 we’re going to turn the conversation towards the most popular social media site in the world, Facebook.  The term conversational marketing first became famous in 1999 when authors: Rick Levine, Christopher Locke, Doc Searls, and David Weinberger wrote the Cluetrain Manifesto.  The first thesis of the book was that “markets are conversations.”  During the time the book was written, the Internet was revolutionizing the way people could connect with one another.  Facebook took that revolution, attached a rocket to its back, and lit the match.  Today over 500 million people have accounts on Facebook, and the members span from older demographics i.e. your Parents, Grandparents, Aunts and  Uncles to the friends you go to school with.  Facebook offers users the ability to enhance their user experience by sharing pictures, links, videos and other content.  For brands, it offers the ability to interact with people by hosting Fan Pages, Groups and Social Listening.

Continue reading “Increase Brand Engagement with Facebook Fan Pages” »

Personalize, Promote & Protect Your Brand Using Twitter

Published: Jan. 18, 2011, 11:15 a.m.

This is Part 1 of our social media series that will talk about improving your company’s brand using Social Media tools. We’ll kick off the series with Twitter. We’ll talk about who’s using it, why you should use it, some best practices and finally a few things to consider when adapting Twitter into your marketing strategy.

TwitterTwitter has become one of the most widely used, and integrated Social Media platforms in marketing.  In 2010 we saw Proctor and Gamble harbor the real-time and interactive power of Twitter through their Old Spice Campaign with actor Isaiah Mustafa.  P&G answered consumers’ tweets and then produced video-shorts and aired them on YouTube in order to promote the Old Spice brand.  Wheat Thins now has a new campaign in which they locate consumers by surprise who have tweeted them, and then film a commercial right there on the spot.  Campaigns like these demonstrate the importance of Twitter as a tool for improving a company’s brand image and in reaching a wider audience.

Continue reading “Personalize, Promote & Protect Your Brand Using Twitter” »

Top Technology Trends for 2011

Published: Jan. 4, 2011, 2:29 p.m.

Here are IMO the top contenders for technology trends for 2011. Yes, of course, “social” is in there and so is “green” but we added a few others that may (or may not) surprise you. Check out the entire list and let me know if you agree or disagree. They are in no particular order, but can you rank/list the Top 3.

Continue reading “Top Technology Trends for 2011” »

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Custom Landing Pages are utilized to complement and enhance the performance of your marketing efforts like Direct Mail, Email Marketing, Telemarketing, QR Codes, Banner Ads and PPC. They can also be used to support traditional mass-media marketing channels like TV (think infomercials) and Radio Ads. A landing page allows you to selectively target and profile your audience while offering them customized and targeted offers. They are an optimal touch point for your prospect and optimized landing pages have been proven to boost conversion rates by up to 50%. CLPs can be used as a vehicle for event registration, product surveys, or to promote and sell real estate. Read more about the 7 Habits of Building Highly Effective Landing Pages.

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Marketing Automation focuses on demand and lead generation with targeted marketing programs to drive awareness and interest in a company's products and/or services and nurture leads from first interest through to sale. To develop a strategic marketing plan, a fully automated marketing automation platform is designed to develop, manage and analyze campaigns, enable audience and customer segmentation, lead qualification, lead scoring and lead nurture. Distributed Marketing, a discipline that encompasses automation of internal marketing processes, is one way to enable marketing automation across your channel, partners, dealers, franchisees, etc. This type of system dramatically increases the organization's ability to deliver personalized content to relevant entities or individuals at appropriate times.

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Email marketing is a very powerful customer engagement tool which is extremely cost-effective and effective, if done right. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic. (MarketingSherpa, January 21, 2009). An effective email marketing strategy involves 3 things: Improved Deliverability, Better Open Rates and Increased Click-through Rates. Use the following design and content guidelines to Create an effective email marketing campaign and follow this 7 step checklist to avoid spam filters and cater to different flavors of email clients.

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eBusiness methods enable companies to link their internal and external data processing systems more efficiently and flexibly, to work more closely with vendors, suppliers and partners, and to better satisfy the requirements of their customers. eBusiness involves business processes spanning the entire value chain: purchasing, order processing, logistics, customer service, cooperating with business partners, etc. Special technical standards and/or APIs meant for eBusiness facilitate the exchange of data between companies.

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