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Articles for the ‘Performance Marketing’ Category
Winning Customer Loyalty Through Demand And Lead Generation
While demand generation involves generating interest in a company’s products and/or services, lead generation turns those interests into viable customers. One may seem marketing-centric and the other sales-centric, however, these days there is a great deal of overlap while both marketing and sales tango together to create and nurture a company’s revenue pipeline.
Both demand and lead generation tactics are designed to increase awareness and sales, thus boosting the company’s profitability.
No longer is demand generation simply about marketing your product with a few ads or a well thought out direct mail campaign. Today’s consumer is savvy and with the Internet at their disposal there is a world of choice at their fingertips and given every opportunity they use this to their advantage. In todays’ world, companies need to be fully vested in their customers.
With social media playing a huge part in a company’s marketing campaign, demand and lead generation are going social. Demand and lead generation is increasingly about what “else” you offer – how-to videos, demonstrations, reviews, topic-related blogs, expert ideas, unfiltered opinions, etc. These are all tactics that show your customers you care about them in the long-term. Developing “real” relationships with customers is now part of the job. Listening to customer comments and making changes signals your consumers that their opinions are being valued. With so many choices, it is the company that listens to its consumers and raises the standard that stands to win their long-term loyalty!
Do’s and Don’ts of Email Marketing
With the boom of social media it may seem as if email has taken a back seat. Nothing could be further from the truth. Email Marketing is still one of the most powerful channel for staying in front of your customers and building relationships.
Near 100% penetration, ease of use, accessibility via mobile devices, low cost and targeting capabilities make email marketing very effective. Add to this the fact that a company can personalize lists by their interest and email marketing proves very influential. Tracking when, how and potentially where (using GPS on mobile devices) the email was opened and tracking each link click implies businesses have the ability to improve their efficiency and return on investment through targeting and hyper-localization.
Although email is a great marketing tool, there are some Do’s and Dont’s that one should follow.
QRious About QReating QR Codes?
So, we’ve all been curious about the little black and white squares that seem to pop up almost everywhere we turn our heads these days. They are on milk containers, subway trains, coupons, for-sale house signs, magazines, blogs, newsletters, everywhere!
What is a QR Code?
QR codes are 2 dimensional bar codes. They are capable encoding more information than your typical 1 dimensional bar code that you find on most products. They were created back in 1994 but have recently gained in popularity because of the various applications and due to the rapid adoption of mobile phones. Most QR codes appear as black squares on a white background, although it is possible to add a different background color as demonstrated in the examples that follow.
