Blog: Digital Waves — Expert Ideas, Unfiltered Opinions & Best Practices

Digital Waves Expert ideas, unfiltered opinions & best practices on Custom Landing Pages, Marketing Automation, Email Marketing & eBusiness Apps. Helping small businesses and Fortune 500 customers generate a rapid ROI on Marketing. Feedback & Opinions welcome!  

Articles for the ‘Email Marketing’ Category

Do’s and Don’ts of Email Marketing

Published: Nov. 29, 2011, 4:45 p.m.

With the boom of social media it may seem as if email has taken a back seat. Nothing could be further from the truth. Email Marketing is still one of the most powerful channel for staying in front of your customers and building relationships.

Near 100% penetration, ease of use, accessibility via mobile devices, low cost and targeting capabilities  make email marketing very effective. Add to this the fact that a company can personalize lists by their interest and email marketing proves very influential. Tracking when, how and potentially where (using GPS on mobile devices) the email was opened and tracking each link click implies businesses have the ability to improve their efficiency and return on investment through targeting and hyper-localization.

Although email is a great marketing tool, there are some Do’s and Dont’s that one should follow.

Continue reading “Do’s and Don’ts of Email Marketing” »

7 E-mail Marketing Rules To Follow Before Hitting Send

Published: Oct. 25, 2011, 3:27 p.m.

7 E-mail Marketing Rules To Follow Before Hitting SendE-mail marketing is a powerful and effective tool, but the success of an e-mail is dependent on several critical “behind the scene” components. To make the most out of your e-mail marketing campaign and improve deliverability, follow these 7 rules before hitting send!

  1. Avoid spam words
  2. Create a sender policy framework (SPF) record
  3. Use the right techniques for sending to multiple recipients within the same organization
  4. Comply with CAN-SPAM
  5. Take a litmus test
  6. Don’t forget text e-mails!
  7. Understand bounces
The article was published October 12th on AMEX OPENForum.

3 Tips to Optimizing Your Email Marketing Campaign

Published: Aug. 22, 2011, 3:51 p.m.

If you’re even remotely associated with online marketing, you’re bound to have executed an email marketing campaign. The success of email campaigns will depend on various factors such as the email’s subject line, the from name/address, the content in the email and the offer you present to prospects.

The following are three optimization techniques that we’ve found can dramatically increase email marketing effectiveness.

Continue reading “3 Tips to Optimizing Your Email Marketing Campaign” »

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Custom Landing Pages are utilized to complement and enhance the performance of your marketing efforts like Direct Mail, Email Marketing, Telemarketing, QR Codes, Banner Ads and PPC. They can also be used to support traditional mass-media marketing channels like TV (think infomercials) and Radio Ads. A landing page allows you to selectively target and profile your audience while offering them customized and targeted offers. They are an optimal touch point for your prospect and optimized landing pages have been proven to boost conversion rates by up to 50%. CLPs can be used as a vehicle for event registration, product surveys, or to promote and sell real estate. Read more about the 7 Habits of Building Highly Effective Landing Pages.

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Marketing Automation focuses on demand and lead generation with targeted marketing programs to drive awareness and interest in a company's products and/or services and nurture leads from first interest through to sale. To develop a strategic marketing plan, a fully automated marketing automation platform is designed to develop, manage and analyze campaigns, enable audience and customer segmentation, lead qualification, lead scoring and lead nurture. Distributed Marketing, a discipline that encompasses automation of internal marketing processes, is one way to enable marketing automation across your channel, partners, dealers, franchisees, etc. This type of system dramatically increases the organization's ability to deliver personalized content to relevant entities or individuals at appropriate times.

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Email marketing is a very powerful customer engagement tool which is extremely cost-effective and effective, if done right. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic. (MarketingSherpa, January 21, 2009). An effective email marketing strategy involves 3 things: Improved Deliverability, Better Open Rates and Increased Click-through Rates. Use the following design and content guidelines to Create an effective email marketing campaign and follow this 7 step checklist to avoid spam filters and cater to different flavors of email clients.

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eBusiness methods enable companies to link their internal and external data processing systems more efficiently and flexibly, to work more closely with vendors, suppliers and partners, and to better satisfy the requirements of their customers. eBusiness involves business processes spanning the entire value chain: purchasing, order processing, logistics, customer service, cooperating with business partners, etc. Special technical standards and/or APIs meant for eBusiness facilitate the exchange of data between companies.

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