Blog: Digital Waves — Expert Ideas, Unfiltered Opinions & Best Practices

Digital Waves Expert ideas, unfiltered opinions & best practices on Custom Landing Pages, Marketing Automation, Email Marketing & eBusiness Apps. Helping small businesses and Fortune 500 customers generate a rapid ROI on Marketing. Feedback & Opinions welcome!  

Articles for the ‘Custom Landing Pages’ Category

Achieve 20-30% Increase in Conversion Rates

Published: March 14, 2011, 8:30 a.m.

Let’s pretend for a minute that you got invited to a Friday night bash by a close friend. Come Friday, you don your best dress, shoes and accessories and arrive at the party – in style. Now, for a second, imagine if your friend denied any knowledge of knowing you when you made your grand appearance. Wouldn’t that make you feel a bit awkward and leave you wondering if your friend was pulling a fast one on you? I bet you would. You show off your invitation and explain how she had indeed personalized it by putting your name on it, in bold.

Not pre-populating information for invited prospects on an online campaign can make them feel the same way. They may start wondering if the invite they received was in error, because, although the invitation was personalized the campaign landing page wasn’t. It was blank! Just like the look you had on your face at the party.

Continue reading “Achieve 20-30% Increase in Conversion Rates” »

Custom Landing Pages – Your Marketing Wingman

Published: Feb. 1, 2011, 11:17 a.m.

Before we get into revealing why you need a Landing Page, let’s first define a Landing Page. Let’s take a minute to walk down a grocery store aisle. Trust us, it will all come together!

A grocery store carries several thousand products, but if you want your product to “communicate” with more potential customers, you showcase it on the end-cap. The end-cap is prime real estate and companies pay big bucks for this space to give their products better visibility and not have it drown in the aisle noise.

Instead of the customer walking down the aisle and finding an endless selection of similar products, the end-cap provides you an opportunity to engage the customer, highlight the product features and perhaps offer a discount. Voila! Highly targeted and extremely effective.
Continue reading “Custom Landing Pages – Your Marketing Wingman” »

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Custom Landing Pages are utilized to complement and enhance the performance of your marketing efforts like Direct Mail, Email Marketing, Telemarketing, QR Codes, Banner Ads and PPC. They can also be used to support traditional mass-media marketing channels like TV (think infomercials) and Radio Ads. A landing page allows you to selectively target and profile your audience while offering them customized and targeted offers. They are an optimal touch point for your prospect and optimized landing pages have been proven to boost conversion rates by up to 50%. CLPs can be used as a vehicle for event registration, product surveys, or to promote and sell real estate. Read more about the 7 Habits of Building Highly Effective Landing Pages.

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Marketing Automation focuses on demand and lead generation with targeted marketing programs to drive awareness and interest in a company's products and/or services and nurture leads from first interest through to sale. To develop a strategic marketing plan, a fully automated marketing automation platform is designed to develop, manage and analyze campaigns, enable audience and customer segmentation, lead qualification, lead scoring and lead nurture. Distributed Marketing, a discipline that encompasses automation of internal marketing processes, is one way to enable marketing automation across your channel, partners, dealers, franchisees, etc. This type of system dramatically increases the organization's ability to deliver personalized content to relevant entities or individuals at appropriate times.

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Email marketing is a very powerful customer engagement tool which is extremely cost-effective and effective, if done right. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic. (MarketingSherpa, January 21, 2009). An effective email marketing strategy involves 3 things: Improved Deliverability, Better Open Rates and Increased Click-through Rates. Use the following design and content guidelines to Create an effective email marketing campaign and follow this 7 step checklist to avoid spam filters and cater to different flavors of email clients.

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eBusiness methods enable companies to link their internal and external data processing systems more efficiently and flexibly, to work more closely with vendors, suppliers and partners, and to better satisfy the requirements of their customers. eBusiness involves business processes spanning the entire value chain: purchasing, order processing, logistics, customer service, cooperating with business partners, etc. Special technical standards and/or APIs meant for eBusiness facilitate the exchange of data between companies.

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