Everyday best practices for multi-channel marketing. How flipping cool is that!
Mobile is increasingly the preferred touchpoint between banks and their customers. IAB found that 58% of customers surveyed use mobile banking apps. And, 45% of adults under 30 used banking mobile banking in 2012 (Federal Reserve Bank).
As a financial institution, it is important to consider mobile as your "first impression." Are you using mobile optimized websites, apps and design to maximize customer interaction?
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