Everyday best practices for multi-channel marketing. How flipping cool is that!
This year according to Pew Research, 91% of American adults have a cell phone, 56% have a smartphone and 34% have a tablet. Not only has mobile device ownership increased for tablets and smartphones but multi-device ownership has as well.
What does this mean for marketers? Keep an eye out for trends and innovations relating to multi-screen browsing behaviors. Think responsive/adaptive design, mobile optimization, localization and personalization to engage your customers across all touchpoints.
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