Everyday best practices for multi-channel marketing. How flipping cool is that!
Mobile App search is contextually different.
Search (on teh desktop) assumes the person is looking for information. It's different in the mobile world. Folks aren't searching for information. They're searching for Apps.
60% of iOS apps have NEVER been downloaded
Discovery Rate for Apps = 2%
0.1% of iOS Apps generate 50% of downloads
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