Personalized Landing Pages: First Impressions Matter
It may be true that you shouldn’t judge a book by its cover; however, when it comes to first impressions that your landing page creates, do you really want to test that theory? My guess is not.
A Landing Page is the first point of interaction for a user with your site. This is your chance to grab their attention, entice them to continue and ultimately to engage them to take action.
Whether your visitor comes to your website via the pay-per-click search engine ad or word of mouth, it is crucial that what you have promised them is delivered. Personalized Landing Pages are extremely valuable as you do not want to have something that looks as if it was churned out in a factory. Your company is unique, therefore your landing pages should be a reflection of your brand.
Take extra effort to design and create landing pages that really stand apart. Here's how you can deliver that perfect landing page (if there is such a thing!)
1. Start with a low-fidelity sketch on a piece of paper
2. Then, a create a medium-fidelity wireframe
3. And finally, move on to your final high-fidelity designs
And all along, don't forget mobile! We'll discuss some considerations when designing for mobile in our next article. We should know since we are working on a project for mobile right now! So, stay tuned.