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Expert ideas, unfiltered opinions & best practices in multi-channel marketing

 

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Apple Product Launch Survival Kit

  
  
  

Apple Product Launch Survival Kit

Starbucks Coffee - Dude! You’re buying an Apple product. Dunkin Donuts ain’t gonna make the cut.

Any Apple product - iPhone, iPad, iPod, Mac. You certainly don’t want to be seen with a Samsung Galaxy running Android!

Toiletries - Do everyone else a favor. Stock up before you hit the lines. And, use often & generously.

A comfy "camp" chair - since you will be camping out. A one with a footrest is recommended.

Soup - Any soup will do. Unfortunately, you’ll have to go cold turkey on this.

A place to temporarily call home - It’s either a tent or find someone who rents one on Airbnb.

A portable "throne" - Unless you have a really (really!) large bladder get one of these. You could charge the guy next to you. He isn’t moving either.

Classic PB (J optional) sandwich. Insist on Pepperidge Farm. Store brands won’t cut it unless its from Whole Foods.

Some Benjamins - A couple of these should come in handy. The more the merrier.

Portable heater - Unless you live in Phoenix or Apple exclusively launches its products in El Azizia, you’re gonna need one.

"Steve Jobs" himself - Sorry. No Kindle. Paperback only.

 

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Digital Infocard - In Search of Mobile Apps

  
  
  

Digital Infocard - In Search of Apps

In Search of Apps...

Mobile App search is contextually different.

Search (on teh desktop) assumes the person is looking for information. It's different in the mobile world. Folks aren't searching for information. They're searching for Apps.

60% of iOS apps have NEVER been downloaded

Discovery Rate for Apps = 2%

0.1% of iOS Apps generate 50% of downloads

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