In Search of Apps...
Mobile App search is contextually different.
Search (on teh desktop) assumes the person is looking for information. It's different in the mobile world. Folks aren't searching for information. They're searching for Apps.
60% of iOS apps have NEVER been downloaded
Discovery Rate for Apps = 2%
0.1% of iOS Apps generate 50% of downloads
It may be true that you shouldn’t judge a book by its cover; however, when it comes to first impressions that your landing page creates, do you really want to test that theory? My guess is not.
A Landing Page is the first point of interaction for a user with your site. This is your chance to grab their attention, entice them to continue and ultimately to engage them to take action.
Whether your visitor comes to your website via the pay-per-click search engine ad or word of mouth, it is crucial that what you have promised them is delivered. Personalized Landing Pages are extremely valuable as you do not want to have something that looks as if it was churned out in a factory. Your company is unique, therefore your landing pages should be a reflection of your brand.
Take extra effort to design and create landing pages that really stand apart. Here's how you can deliver that perfect landing page (if there is such a thing!)
1. Start with a low-fidelity sketch on a piece of paper
2. Then, a create a medium-fidelity wireframe
3. And finally, move on to your final high-fidelity designs
And all along, don't forget mobile! We'll discuss some considerations when designing for mobile in our next article. We should know since we are working on a project for mobile right now! So, stay tuned.
Facebook Post S-1 Filing
- 845 million monthly active users (MAU)
- 100 billion friend connections
- 2.7 billion DAILY likes & comments
- 250 million photos uploaded DAILY
- 2011 Revenue = $4 billion
- Zuckerberg’s Bullion = 28.2%
So we all know about the ubiquitous Like and Share buttons on Facebook. I for one, however, would like to see some buttons that truly communicate our state of mind. C’mon, admit it, everything is not black and white in real life.
So, while exercising my First Amendment rights, I propose the following new buttons that Facebook implement immediately so all of us can be heard loud and clear.
LOVE (and, yes, this button must be in uppercase)
Who wouldn’t want this button?
Not Right Now
This is for those moments, pictures and videos that get into your feed albeit at the wrong time.
Well…sorry, but not everyone has the same sense of humor.
LOL! (Yes, with the exclamation!)
This is to share your love of funny pics, videos and status updates from all around the world.
Not sure about this one but I’ve found myself occasionally saying/thinking it.
Admit it. We all wish we had this, even if we didn’t have the “Like” button!
Shut The Front Door
This is to strike a balance b/w Freedom of Speech and Facebook policies.
Do you have a suggestion? Let us know in the Comments section and we’ll update the list.
You Too Should Be On YouTube
- 4 BILLION videos viewed EVERY DAY
- 1 month of uploads is equivalent to 60 years of content produced by the 3 major US networks
- Traffic sources: 30% US, 70% International
- 1 TRILLION playbacks in 2011
- 150 years of YouTube videos are watched on Facebook EVERY DAY
- Every SECOND users upload 1 hour of video. If you spent 100 YEARS watching YouTube videos day in and day out you’d only be able to go through about 10 days worth and that’s assuming the pace of creation doesn’t change!!!
PIPA and SOPA Co-Sponsors Abandon Bill (from Mashable)
Want more info? Check out this Infographic on SOPA/PIPA from Google.
Wikipedia, the sixth most-visited site in the world, plans to protest SOPA by deciding to blackout its website on Wed. More at WSJ.
The Stop Online Piracy Act (SOPA) is a controversial bill recently introduced (October 2011) in the US Congress that potentially threatens to shut down websites accused of enabling or facilitating copyright infringement.
Corporate supporters of SOPA and PIPA (Pro-IP Act) want to take down any site that hinders their profits. For example, under this act Craigslist could be deemed a marketplace for second-hand goods and deemed in violation of this act because it hurts sales of new goods to consumers. Would I be held liable for selling that old Sony TV on Craigslist? What about eBay, Amazon Marketplace, Google? Under PIPA, Google could be held accountable for illegally aiding and abetting in the process of making copyrighted material available online.
The repurcussions are widespread. Enforcing the act means that a court order could bar online advertising networks and payment companies from doing business with the alleged website, barring search engines from linking to such sites, and requiring ISPs to block access to such sites.
I agree with the premise of both the SOPA and PIPA but am concerned with the Congress providing carte-blance authority to companies under this act. I am 100% in agreement of the “idea” of protecting a company’s IP and it’s copyrights. My concern here, however, is with agreeing to and arriving at a definition of what gets classified under “piracy” and “infringement”. Too narrow a definition will be business as usual while too broad a definition will include may innocent victims (e.g. Craigslist).
I encourage you to educate yourself more on SOPA. The implications also extend beyond our borders and make all content subject to a country’s definition and interpretation of socio-economic factors, cultural and political views, religious laws, etc. Let’s be careful before we open this can of worms.
In the last 5 yrs we’ve witnessed an unprecedented change in the way we search, store and consume information. Consider that before this most technologies, companies and platforms that we rely on today and can’t seem to live without didn’t exist or were considered cocky ideas from even cockier co-founders or companies. And that includes Twitter, Facebook, Google+, Android, Tablets, Smart Phones, Cloud Computing, FourSquare, Groupon, Mobile Payments etc. etc. etc. etc.
We are creating and consuming an unfathomable amount of information every breathing second of every day.
Facebook: 6 billion photos per month, 1 trillion minutes per month, 2 billion likes/comments DAILY
Twitter: 200 million tweets per day, 25 billion tweets in 2010
YouTube: 3 billion videos watched daily, 48 hours of video uploaded every MINUTE
Netflix: 2 billion hours of video streamed in Q4 of 2011
We live in a NOW economy and it's definition is constantly changing over time. I personally remember when "now" used to be a day or within a couple of hours. If you presented results of an online campaign to your client the next day, they’d jump out of their chair out of disbelief! Now if you don’t deliver the same results in a 140-character tweet within 14 seconds they think you’re behind the curve because about 1,200 people have already tweeted about it or have seen it syndicated someplace else!
If the pace of this continues, we’ll all be delivering information before that “information” has been created. And, "they" say we’re just getting started! Everything is getting better, even faster, smarter and "un" private.
I believe this momentum will continue to build at an even faster pace if that’s even possible! Information will no longer live in “front” of everyone. It will be in everyone’s "palms" or within them through some implanted Twitter-chip (Twitter are you listening?!) the very second it happens! So, you don’t even need an app. I say, why wait?
Local, Social and Mobile will continue to rule this space coming together to deliver an unprecedented experience across all our devices a.k.a. laptops, tablets, TVs, mobile phones and whatever chip that they may transplant in us in the near future.
- There were 164 million Blogs as of July 2011
- Tumblr beat out WordPress for the most blogs hosted: 39.4 million blogs
- There are 15.2 billion blog posts on Tumblr and 57 million being added daily
- 2/3 of the Bloggers are Male, 1/3 are Female
- 27% of Bloggers blog on a full-time basis
- Blogging demographics
> 57% are 25-44 years of age
> 20% are 45-54 years of age
> 12% are 55-64 years of age
While demand generation involves generating interest in a company’s products and/or services, lead generation turns those interests into viable customers. One may seem marketing-centric and the other sales-centric, however, these days there is a great deal of overlap while both marketing and sales tango together to create and nurture a company’s revenue pipeline.
Both demand and lead generation tactics are designed to increase awareness and sales, thus boosting the company’s profitability.
No longer is demand generation simply about marketing your product with a few ads or a well thought out direct mail campaign. Today’s consumer is savvy and with the Internet at their disposal there is a world of choice at their fingertips and given every opportunity they use this to their advantage. In todays’ world, companies need to be fully vested in their customers.
With social media playing a huge part in a company’s marketing campaign, demand and lead generation are going social. Demand and lead generation is increasingly about what “else” you offer – how-to videos, demonstrations, reviews, topic-related blogs, expert ideas, unfiltered opinions, etc. These are all tactics that show your customers you care about them in the long-term. Developing “real” relationships with customers is now part of the job. Listening to customer comments and making changes signals your consumers that their opinions are being valued. With so many choices, it is the company that listens to its consumers and raises the standard that stands to win their long-term loyalty!
We Love Organic SEO & Here’s Why You Should Too!
- Organic SEO is critical for search engine queries
- 70% of clicks on the first page are on organic links
- The top 3 Links on Google account for 60% of organic clicks
- 75% of the people who search don’t go past the first page of search results
- Average CTR for paid search in 2010 was 2%, although Google makes almost 99% of it’s income from PPC Ads i.e. Google AdWords