Performance Marketing Blog

Expert ideas, unfiltered opinions & best practices in digital marketing
25
Oct

7 E-mail Marketing Rules To Follow Before Hitting Send

7 E-mail Marketing Rules To Follow Before Hitting SendE-mail marketing is a powerful and effective tool, but the success of an e-mail is dependent on several critical “behind the scene” components. To make the most out of your e-mail marketing campaign and improve deliverability, follow these 7 guidelines before hitting SEND!

  1. Avoid spam words
  2. Create a sender policy framework (SPF) record
  3. Use the right techniques for sending to multiple recipients within the same organization
  4. Comply with CAN-SPAM
  5. Take a litmus test
  6. Don’t forget text e-mails!
  7. Understand bounces

Read the rest of the article with details on American Express OPENForum.

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