Mar 10

HTTP/2 – Are You Ready to Experience a Faster Web?

HTTP/2

Our favorite internet protocol, HTTP/1.1, is about to be replaced with HTTP/2. HTTP/2 makes for a much faster, secure web that aligns with our present-day experiences on the Internet. First, a Quick Lesson in HTTP History Before we go into explaining the newer HTTP/2 protocol, it is important to understand what HTTP is, or soon to be “was”. HTTP, or Hypertext Transfer Protocol,… Read more »

Jan 23

Windows1010 — Out With 8, In With 10…

Windows 10 - One product family. One platform. One store.

…Window’s 10 that is! The next generation of Windows has arrived and the stakes are high for the multi-billion dollar company, Microsoft. On Wednesday, January 21, 2015 in San Francisco, and with much fanfare, Microsoft debuted the release of their newest OS Windows 10. Executives from Microsoft unveiled the new OS and the convenience and consistency it offers,… Read more »

Jan 21

Missed CES 2015? Here’s a Quick Recap with Trends and Highlights.

CES International Logo 2015

Adding the word “smart” in front of anything, instantly means it is technologically driven and innovative. Thousands of products on the consumer market begin with the word “smart.” As new devices and services are being introduced, these technologies are beyond “smart,” they are “intelligent” and “genius!” The International Consumer Electronics Show (CES), is known as… Read more »

Oct 22

What’s in the Box?

Birchbox

Box services, a new type of service provider, understand that feeling you get when you receive a package, sent just for you, in the mail. In our article on Cloud Service Providers, we discuss the growing options consumers and businesses have when it comes to hosted services. You probably use these services on a daily basis,… Read more »

Sep 18

#DigitalC3: A Conversation About Social Media Marketing

DigitalC3 Posse

We were excited to get social at our first C3 round table discussion, which was led by thought leader and Director of Social Media at Overdrive Interactive — Bob Cargill. The idea behind C3, our new breakfast series, is to encourage attendees to connect with one another for an open discussion where they converse around one topic while curating ideas that… Read more »

Sep 02

#MarketBasketStrong – C-Suite Lessons from Market Basket

Market Basket Customer Protest

We’ve all heard about Market Basket, the 71-store grocery chain that operates in Massachusetts and New Hampshire. The saga began when the CEO, Arthur T. Demoulas, was fired about 6 weeks ago. And, the subsequent struggle to “get him back” has played out on every news outlet, online and offline, since. It’s been on Twitter (#marketbasketstrong), CNN Money,… Read more »

Aug 28

Lessons from Companies Using iBeacon to Drive Customer Engagement

Bluetooth Low Energy - Beacon

We talked about the opportunities location-based technology presents in our recent article “Beacons: Reaching the Right Audience, at the Right time, with the Right Offer”. But, the more exciting part of location-based technology is how businesses are applying this in “the real world”.   Apple: Improving In-store Efficiency Apple was one of the first to introduce… Read more »

Aug 10

Making Sense of the Internet of Things (IoT or IoE)

Nest Thermostat

 Is the Internet of Everything more space-age than relevant to this Digital Age?   Apple recently announced its new “smart home” automation software, HomeKit. Google purchased Nest, home automation pioneer, for a shiny $3.2 billion earlier this year. And, products like the Belkin Home Controller are filing market shelves. You may not yet control your appliances, security system and electricity… Read more »

Jul 16

Why Opt-outs are Good for Your Email Campaign

mark-as-spam-yahoo

In the email marketing ecosystem, opt-outs play a critical role in helping you manage your email reputation. Apart from opt-out links being a CAN-SPAM requirement, giving users an option to opt-out of your communication is simply good business practice. Consider the alternative. If a disinterested user isn’t offered a clear opt-out mechanism within the email, they have 2 choices: Choice #1:… Read more »