Jul 16

Why Opt-outs are Good for Your Email Campaign

mark-as-spam-yahoo

In the email marketing ecosystem, opt-outs play a critical role in helping you manage your email reputation. Apart from opt-out links being a CAN-SPAM requirement, giving users an option to opt-out of your communication is simply good business practice. Consider the alternative. If a disinterested user isn’t offered a clear opt-out mechanism within the email, they have 2 choices: Choice #1:… Read more »

Jul 02

No One Is “Clicking” With Your Emails

Email that's not mobile-friendly

The mobile landscape has changed significantly in the last 3 years and will continue its meteoric ascend over the next few. As a result of this you may have noticed that most of your email marketing interactions now come from devices that don’t feature a “click”. Users increasingly prefer smart phones and tablets to traditional desktops and laptops when viewing, responding to and managing email…. Read more »

Jun 25

Guest Feature: 3 Ways Bad Customer Service Kills Good Marketing

win your free copy - Copy (640x590)

Win an Autographed Copy of Simon’s New Book, Shift Your Brilliance!  The giveaway is exclusive to Digital Wavefront’s friends and followers on social media.* Enter to Win by sharing this article on Twitter or Facebook with the hashtag #ShiftYourMarketing Today’s guest feature is from Simon T Bailey, Leadership Imagineer and author of Shift Your Brilliance ( on Amazon!). Simon was also a Keynote speaker… Read more »

Jun 17

Our Oktopus Debut! 8 Souvenirs from #MIN63

Oktopus-Circle-Blue

The Digital Wavefront team had a whale an octopus of a time at Mass Innovation Night’s 63rd event (#MIN63) at Autodesk on Wednesday, June 11th. We debuted Oktopus – a new Saas platform that delivers connected insights, analysis, individual scoring and sharing for email marketing campaigns. 10 Truly Innovative Products From dondeEsta Family, a security app… Read more »

Jun 02

Stop Apologizing for Unsubscribes

You've been Unsubscribed

It’s not YOU, it’s ME! Here’s how an unsubscribe scenario typically plays out… YOU come across an interesting new product and/or service, you get excited about it and you sign up to receive email notifications. Maybe their product is already in the market, in Beta just around the corner, or it’s a big bold idea that’s yet to be hatched. But,… Read more »

May 20

Networking, Learning and Fun at NEDMA’s Annual Conference

The Digital Wavefront team had a great day of networking, learning and fun at NEDMA’s Annual Conference on May 14th at Bentley University. NEDMA had a record turnout and we kept things exciting with a few giveaways including exclusive research from MIT Sloan Management Review and a copy of “The Human Face of Big Data” by Rick Smolan… Read more »

Apr 21

Beacons: Reaching the Right Audience, at the Right Time, with the Right Offer

Bluetooth Low Energy Beacon

Forget singing, dancing and acting – marketers covet a different kind of triple threat: Reaching the right Audience, at the right Time, with the right Offer. Beacons, recent developments in location technology, allow retailers and other organizations apply targeted, micro-localized, real-time messages (whether those are promotions, notifications, or otherwise) with this triple threat in mind…. Read more »

Apr 01

Hangover #TEDxVille 2014 – Somerville, MA

Nirmal Parikh @ TEDx Somerville 2014

I had the pleasure of attending TEDx Somerville on Sunday, March 30 at Brooklyn Boulders. For me this was the 2nd time being in attendance and so I was super excited to be part of something educational and entertaining. If you were at TEDx Somerville 2012 you’ll know exactly what I mean! The GREAT Being… Read more »

Mar 28

Making Sense of Twitter #Hashtags

oscars selfie

Here’s a riddle. What… Appears during good times and bad times in Twitter feeds Erupts after celebrities make unexpected choices (#Twerking) Peaks during world events, big games, award shows Or, if you are new to social media – maybe you’ve just added them to the list of social nuances that have yet to explain themselves. Answer:… Read more »

Mar 13

How a Little Bird will Impact Your Marketing, SEO and Content Strategy in 2014

Google Hummingbird

Ironically, the technology explosion has led us back to basics – People: who are we trying to reach, how they consume information, products & services, and why. Over the past few years, improvements in digital marketing have re-focused to make things easier for the mobile user, social followers, website visitors, customers, and searchers. When Google introduced… Read more »