Performance Marketing Team

Meet our team of experienced marketers, digital natives and technology experts

• Nirmal Parikh, Founder & Chief Performance Marketer

  Nirmal has 16+ years of experience developing multi-channel marketing strategies and successfully implementing programs for companies like Hilton, Subaru, CitiMortgage, Kaiser Permanente and Check 'n Go. Marketing excellence is not just part of his job, it's a personal passion. He takes great pride and sets the stage in delivering great customer experiences and in helping our clients achieve success.

  Under his continued leadership, Digital Wavefront has successfully delivered multi-channel technology solutions for web, email, social and mobile. He has personally served companies in healthcare, education, retail, technology, financial services, banking and hospitality.

  Nirmal holds a BS in Electrical Engineering and a Master's in Management of Innovation and Technology.

  He is an avid tea drinker and enjoys a cup (sometimes 2!) each morning before he gets into work. He is extremely passionate about Marketing and Technology. He likes to watch TED talks for inspiration.

• Bruce Wagoner, Director of Partnerships

  Bruce is responsible for building and nurturing our client relationhips. His passion for marketing, his strong people skills and the successful relationships that he has helped build are all proof of the capabilities that he lends to this role. He has successfully led or co-managed client engagements for AAA Life Insurance, MassMutual Financial Group and Neff Motivation resulting in significant new business opportunities for the Agency.

  Bruce's background spans the marketing communications spectrum working for branding and digital agencies such as BBDO International, Hill Holliday, HBM Creamer, Pedone & Partners, Holland-Mark as well as direct and database agencies including CPS Direct, the Wilde Agency and Catalyst. He thrives on motivating and mentoring others to deliver results that exceed expectations.

  He received his BA in Psychology from the University of Vermont and his Master's from the Carroll School of Management at Boston College where he currently serves as an Adjunct Professor.

• Nimisha Asthagiri, Sr. Architect & Developer

  Nimisha brings great depth and expertise in technologies for the web and distributed systems. She spent 8 years working at Groove Networks (acquired by Microsoft) and then went on to work directly for Microsoft. While at Groove Networks, she worked directly with Ray Ozzie, who retired as the CTO of Microsoft in 2010.

  Her experience includes working at the Open Source Foundation, teaching at MIT and doing research at the IBM Watson Research Lab. She holds patents related to security and authentication, has contributed to 2 books and published numerous technical papers.

  Nimisha has a Bachelors in Computer Science & Engineering and a Masters in Electrical Engineering and Computer Science from MIT.

  She has been instrumental in leading various educational and cultural programs at school and in her local community.

• Julia Rudisill, Creative Director

  Julia has 18 years of experience specializing in user interface design, web and digital marketing. Her breadth of experience working in banking, technology, healthcare, airline and interactive agencies provides Digital Wavefront with the unique ability to forecast user behavior and adapt our designs and interfaces for maximum effectiveness.

  Julia's designs have won many accolades for our clients and led to improved user experiences on numerous campaigns. In response to changing technologies, she stays on the cutting edge by focusing on new developments such as responsive web design to offer an optimal viewing experience on various mobile devices and form factors.

  On each project, she demonstrates leadership, conceptual thinking and the ability to deliver powerful designs and interfaces that meet and exceed our clients' business and marketing objectives.

  Julia enjoys camping and loves Salsa dancing!

• Wendy Gloyd, Sr. Project Manager

  Wendy has 19 years of design agency project management experience. Her experience working with clients in technology, medical, travel, and retail industries gives her insight into the marketing challenges faced by both B2B and B2C companies.

  She is the key liaison between the client and technical/creative resources. She is an expert at capturing business and technical requirements, developing and driving project schedules, managing project milestones and coordinating resources.

  Her keen attention to detail, QC experience, and follow-through ensure that our projects are delivered on time and on budget — regardless of project complexity and deadlines.

  Wendy enjoys gardening and is a social media enthusiast. She uses her commute time to keep up with marketing trends via audiobooks.

• Nilesh P., Sr. Developer

  Nilesh has 7+ years of experience in various aspects of application delivery including analysis, architecture, design, development, testing and maintenance. His experience in QA ensures that the work he produces is efficient and effective — allowing the team to take on projects with extremely tight deadlines. His experience in Agile/Scrum development methodologies also enables us to quickly react to our clients' dynamic needs.

  Nilesh is BrainBench-certified in Oracle PL/SQL, ASP.NET, .NET Framework and is a Microsoft Certified Application Developer.

  In his free time, he likes to pursue his passion in coding for mobile (iOS and Android) platforms and devices.

• Manoj Amin, Security Expert

  Manoj is a critical part of ensuring that Digital Wavefront keeps up with best practices in terms of security. He strengthens our team with his 15+ years of experience in defining and implementing security protocols for Fortune 500 clients. When it comes to security his job is to make sure to plug every hole before it appears using a combination of industry tools, best practices and processes.

  He has extensive experience with Enterprise clients like Johnson & Johnson, Bayer, Merck, Unilever, IBM and Panasonic. He has traveled the world implementing best practices for SAP Security. He has deep understanding of complex processes having delivered projects on a global scale.

• Rachel Richardson, Marketing Coordinator

  Rachel manages our communication and content marketing practice. She is responsible for curating and creating content for our blog and managing our social media presence across multiple online properties. Her passion for information research and a very keen eye towards every small detail is critical in supporting the Executive Team in building and strengthening our client relationships.

  She graduated with a Bachelor of Science in International Business with a minor in Strategic Communication from the University of Colorado.

• Danielle & Ashleigh

  Danielle and Ashleigh own responsibility for managing the front desk. They have the critical job of creating a great first impression for Digital Wavefront, whether it's over the phone or in person. From greeting people and making them feel comfortable to organizing lunch meetings, they make sure our team logistics are operating smoothly.