About Us

A Unique Approach to Marketing We bring a unique performance-focused approach to marketing. We believe in constant measurement, refinement and engagement to maximize your Return on Marketing Investment!  

Technology Driven. Performance Focused.

Digital Wavefront is a Boston-based marketing services & technology solutions provider. We were founded on the simple vision of delivering fully-managed technology solutions. Our partnerships and engagements range from Fortune 500 customers to small and mid-sized companies to agencies across the US. We offer unparalleled service with a unique performance-focused approach.

Experienced Professionals

You benefit from our industry experience, creative ideas, streamlined execution and innovative solutions! Give us an opportunity and you’ll experience first-hand why so many companies and agency partners have placed their trust in us. We are extremely resourceful and adept at managing your toughest technology and marketing challenges.

Passion for Excellence

We are extremely passionate about delivering performance-focused solutions. We want your experience to be nothing short of wow and we’ll strive relentlessly towards that goal.

Technical Versatility

Our technical versatility allows us to create and cater every solution to your most specific requirements. We work with industry-standard platforms, frameworks, databases and programming languages to create solutions that are as unique as the challenges you face. Whatever your unique situation, we can work with it.

Our unique approach and expertise allows us to leverage existing IT infrastructure, build from the ground up or create a hybrid solution.

Languages/Frameworks: .NET, C#, VB.Net, LAMP, Adobe AIR, Flash, ActionScript
Databases: mySQL, Microsoft SQL Server
Email Service Providers: Constant Contact, Vertical Response, Streamsend, Silverpop

Very Responsive. No, really!

You don’t stop working just because it’s past 5 o’clock or it’s the weekend. Do you? So, we’re here to respond to your queries any day of the week. It’s quite simple. If you’re working, we are too!

Agile Processes

Our agile processes allow you to quickly get from engagement to delivery while we take care of all the heavy-lifting like design, development and deployment. You also interact with experts and will benefit from quick decision making and dramatically reduced turnaround times.

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Custom Landing Pages are utilized to complement and enhance the performance of your marketing efforts like Direct Mail, Email Marketing, Telemarketing, QR Codes, Banner Ads and PPC. They can also be used to support traditional mass-media marketing channels like TV (think infomercials) and Radio Ads. A landing page allows you to selectively target and profile your audience while offering them customized and targeted offers. They are an optimal touch point for your prospect and optimized landing pages have been proven to boost conversion rates by up to 50%. CLPs can be used as a vehicle for event registration, product surveys, or to promote and sell real estate. Read more about the 7 Habits of Building Highly Effective Landing Pages.

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Marketing Automation focuses on demand and lead generation with targeted marketing programs to drive awareness and interest in a company's products and/or services and nurture leads from first interest through to sale. To develop a strategic marketing plan, a fully automated marketing automation platform is designed to develop, manage and analyze campaigns, enable audience and customer segmentation, lead qualification, lead scoring and lead nurture. Distributed Marketing, a discipline that encompasses automation of internal marketing processes, is one way to enable marketing automation across your channel, partners, dealers, franchisees, etc. This type of system dramatically increases the organization's ability to deliver personalized content to relevant entities or individuals at appropriate times.

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Email marketing is a very powerful customer engagement tool which is extremely cost-effective and effective, if done right. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic. (MarketingSherpa, January 21, 2009). An effective email marketing strategy involves 3 things: Improved Deliverability, Better Open Rates and Increased Click-through Rates. Use the following design and content guidelines to Create an effective email marketing campaign and follow this 7 step checklist to avoid spam filters and cater to different flavors of email clients.

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eBusiness methods enable companies to link their internal and external data processing systems more efficiently and flexibly, to work more closely with vendors, suppliers and partners, and to better satisfy the requirements of their customers. eBusiness involves business processes spanning the entire value chain: purchasing, order processing, logistics, customer service, cooperating with business partners, etc. Special technical standards and/or APIs meant for eBusiness facilitate the exchange of data between companies.

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