Company

Company Background Digital Wavefront was founded in 2002 with a simple vision. Deliver best-of-breed performance-focused technology solutions to empower your digital marketing initiatives. We offer innovative solutions and exceptional service.  

Your Technology Partner in Marketing

We are a technology-driven company with a performance-focused approach to solving digital marketing challenges. We offer innovative solutions and truly exceptional service. Our industry experience, technical versatility, flawless execution and our passion for excellence makes us a great partner when delivering performance-based and ROI-driven marketing.

We support all aspects of your integrated marketing initiatives through various channels including Direct Mail, Print, Email, QR Codes, Mobile and Pay-per-Click. Our expertise in technology, programming frameworks, databases, our experience in the marketing discipline and knowledge of best practices makes us an excellent choice to empower your accountable marketing needs.

We have several strategic partnerships with Agencies to design and develop innovative and creative solutions that generate a rapid ROI for their clients. Whether you own your own business or run someone else’s, whether you are an Agency that has internal requirements or support Fortune 500 brands and clients, we’d like an opportunity to demonstrate how we can deliver value.

Our Performance Marketing Approach & Model

The discipline of marketing has been ever-increasingly coupled with technology. From the day of print and Direct Mail with no measurement (except impressions & eyeballs!), we’ve come to see these channels mature into accountable eco-systems and proliferate through Custom Landing Pages, QR codes, email, local, mobile and social media (LoMoSo!) There’s not a single marketing campaign or initiative that doesn’t have a technology component attached to it. Technology has become an integral part when it comes to delivering value across your entire marketing eco-system including your customers, prospects, partners and vendors. We are uniquely positioned in this space to deliver value.

Performance Marketing Model

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Custom Landing Pages are utilized to complement and enhance the performance of your marketing efforts like Direct Mail, Email Marketing, Telemarketing, QR Codes, Banner Ads and PPC. They can also be used to support traditional mass-media marketing channels like TV (think infomercials) and Radio Ads. A landing page allows you to selectively target and profile your audience while offering them customized and targeted offers. They are an optimal touch point for your prospect and optimized landing pages have been proven to boost conversion rates by up to 50%. CLPs can be used as a vehicle for event registration, product surveys, or to promote and sell real estate. Read more about the 7 Habits of Building Highly Effective Landing Pages.

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Marketing Automation focuses on demand and lead generation with targeted marketing programs to drive awareness and interest in a company's products and/or services and nurture leads from first interest through to sale. To develop a strategic marketing plan, a fully automated marketing automation platform is designed to develop, manage and analyze campaigns, enable audience and customer segmentation, lead qualification, lead scoring and lead nurture. Distributed Marketing, a discipline that encompasses automation of internal marketing processes, is one way to enable marketing automation across your channel, partners, dealers, franchisees, etc. This type of system dramatically increases the organization's ability to deliver personalized content to relevant entities or individuals at appropriate times.

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Email marketing is a very powerful customer engagement tool which is extremely cost-effective and effective, if done right. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic. (MarketingSherpa, January 21, 2009). An effective email marketing strategy involves 3 things: Improved Deliverability, Better Open Rates and Increased Click-through Rates. Use the following design and content guidelines to Create an effective email marketing campaign and follow this 7 step checklist to avoid spam filters and cater to different flavors of email clients.

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eBusiness methods enable companies to link their internal and external data processing systems more efficiently and flexibly, to work more closely with vendors, suppliers and partners, and to better satisfy the requirements of their customers. eBusiness involves business processes spanning the entire value chain: purchasing, order processing, logistics, customer service, cooperating with business partners, etc. Special technical standards and/or APIs meant for eBusiness facilitate the exchange of data between companies.

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